Padel racket brands in New Zealand:Which are most popular?
In September 2026, Yonex was the most searched padel racket brand in New Zealand, accounting for 37% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Head showed up in every answer. Head was recommended most often, coming first in two out of five responses.
YonexShare of searches 37%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BabolatShare of searches 29%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
WilsonShare of searches 22.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
NoxShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
BullpadelShare of searches 0.65%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top padel racket brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Head appeared every time. Head was recommended most often, coming first in two out of five answers. Nox was second, and Bullpadel was third. Yonex, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Head5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Nox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bullpadel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Babolat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wilson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adidas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Yonex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about padel racket brands
5 answers
Asked ChatGPT
“Which padel racket brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best padel racket brands in New Zealand?”
Asked ChatGPT
“What's the best padel racket brand in New Zealand for intermediate players?”
Searched Google, AI Overview
“best padel racket”
Searched Google, AI Overview
“padel racket for beginners”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which padel racket brands do people search for most?
This chart shows how often people search Google for each padel racket brand by name. Each line represents a brand's share of searches for all seven padel racket brands we track, month by month, from searches in New Zealand.
Share of searches by month for Yonex, Babolat, Wilson, Nox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yonex | Babolat | Wilson | Nox | Bullpadel | Adidas | Head |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 32.4% | 23.9% | 10.6% | 0.22% | 0.22% | 0.22% |
| Nov 2025 | 31.2% | 31.8% | 29.7% | 6.7% | 0.42% | 0.21% | 0% |
| Dec 2025 | 33.9% | 32.6% | 22.1% | 10.3% | 0.53% | 0.26% | 0.26% |
| Jan 2026 | 38.6% | 29.3% | 25% | 6.4% | 0.33% | 0.16% | 0.16% |
| Feb 2026 | 33.5% | 29.3% | 31.2% | 5.2% | 0.32% | 0.32% | 0.16% |
| Mar 2026 | 32.4% | 22.7% | 38.2% | 6% | 0.31% | 0.31% | 0.15% |
| Apr 2026 | 37.3% | 21.8% | 32.9% | 7.1% | 0.55% | 0.18% | 0.18% |
| May 2026 | 35.6% | 21.5% | 36% | 6.3% | 0.4% | 0.2% | 0% |
| Jun 2026 | 37.3% | 24% | 31.3% | 6.9% | 0.43% | 0.21% | 0% |
| Jul 2026 | 33.8% | 22.5% | 35.9% | 6.7% | 0.63% | 0.21% | 0.21% |
| Aug 2026 | 35.6% | 26.2% | 26.2% | 10.7% | 0.89% | 0.22% | 0.22% |
| Sep 2026 | 37% | 29% | 22.7% | 10.5% | 0.65% | 0.22% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37% | 1.7K | +6.9% | +1.5 points | |
| 2, held 2nd | 29% | 1.3K | +13.7% | +2.8 points | |
| 3, held 3rd | 22.7% | 1K | -11.1% | -3.5 points | |
| 4, held 4th | 10.5% | 480 | 0% | -0.3 points | |
| 5, held 5th | 0.65% | 30 | -25% | -0.2 points | |
| 6, held 6th | 0.22% | 10 | 0% | 0 points | |
| 7, held 7th | 0% | 0 | -100% | -0.2 points |
1.
Yonex37%
Held 1st. 1.7K estimated branded searches, +6.9% vs prior month. Share +1.5 points.
2.
Babolat29%
Held 2nd. 1.3K estimated branded searches, +13.7% vs prior month. Share +2.8 points.
3.
Wilson22.7%
Held 3rd. 1K estimated branded searches, -11.1% vs prior month. Share -3.5 points.
4.
Nox10.5%
Held 4th. 480 estimated branded searches, 0% vs prior month. Share -0.3 points.
0.65%
Held 5th. 30 estimated branded searches, -25% vs prior month. Share -0.2 points.
6.
Adidas0.22%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
7.
Head0%
Held 7th. 0 estimated branded searches, -100% vs prior month. Share -0.2 points.
Which brand is most popular in search among padel racket brands in New Zealand?
7 brands
In September 2026, Yonex was the most searched among padel racket brands in New Zealand, with an estimated 1.7K branded searches, 37% of all searches for the seven we track. Babolat is in 2nd place, 8.1 percentage points behind at 29%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Yonex | 32.4% → 37% | 38.6%Jan 2026 | 31.2%Nov 2025 | 2nd → 1st |
| Babolat | 32.4% → 29% | 32.6%Dec 2025 | 21.5%May 2026 | 1st → 2nd |
| Wilson | 23.9% → 22.7% | 38.2%Mar 2026 | 22.1%Dec 2025 | 3rd |
| Nox | 10.6% → 10.5% | 10.7%Aug 2026 | 5.2%Feb 2026 | 4th |
| Bullpadel | 0.22% → 0.65% | 0.89%Aug 2026 | 0.22%Oct 2025 | 6th → 5th |
| Adidas | 0.22% | 0.32%Feb 2026 | 0.16%Jan 2026 | 5th → 6th |
| Head | 0.22% → 0% | 0.26%Dec 2025 | 0%Nov 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Yonex’s share of searches among padel racket brands in New Zealand increased from 32.4% to 37%.
- Across the 12 months ending September 2026, Babolat’s share of searches among padel racket brands in New Zealand decreased from 32.4% to 29%.
- Across the 12 months ending September 2026, Wilson’s share of searches among padel racket brands in New Zealand decreased from 23.9% to 22.7%.
- Across the 12 months ending September 2026, Yonex’s share of searches among padel racket brands in New Zealand peaked at 38.6% in January 2026 and was lowest at 31.2% in November 2025.
- Across the 12 months ending September 2026, Babolat’s share of searches among padel racket brands in New Zealand peaked at 32.6% in December 2025 and was lowest at 21.5% in May 2026.
- Across the 12 months ending September 2026, Wilson’s share of searches among padel racket brands in New Zealand peaked at 38.2% in March 2026 and was lowest at 22.1% in December 2025.
- Across the 12 months ending September 2026, Nox’s share of searches among padel racket brands in New Zealand peaked at 10.7% in August 2026 and was lowest at 5.2% in February 2026.
- Across the 12 months ending September 2026, Yonex rose from 2nd to 1st among padel racket brands in New Zealand.
- Across the 12 months ending September 2026, Babolat fell from 1st to 2nd among padel racket brands in New Zealand.
- Across the 12 months ending September 2026, Bullpadel rose from 6th to 5th among padel racket brands in New Zealand.
- Across the 12 months ending September 2026, Adidas fell from 5th to 6th among padel racket brands in New Zealand.
- Across the 12 months ending September 2026, Nox and Head held steady: their share of searches among padel racket brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand padel racket brands in September 2026?
5 changes
In September 2026, Babolat gained share of searches among padel racket brands in New Zealand, from 26.2% to 29%.
In September 2026, Yonex gained share of searches among padel racket brands in New Zealand, from 35.6% to 37%.
In September 2026, Wilson lost share of searches among padel racket brands in New Zealand, from 26.2% to 22.7%.
Estimated monthly branded searches for Bullpadel in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.
Estimated monthly branded searches for Head in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
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