Brandwave

How popular isWilson?

In September 2026, people searched for Wilson by name about 1,600 times in New Zealand, about the same as the previous year. These searches made up 22.7% of all New Zealand padel racket brand searches, placing Wilson third out of seven brands. When we asked both ChatGPT and Google AI Overviews about padel racket brands, Wilson appeared in three of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Wilson is the third most searched of 7 competitors and the sixth most recommended in AI answers.

  1. YonexShare of searches 37%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BabolatShare of searches 29%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. WilsonShare of searches 22.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. NoxShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. BullpadelShare of searches 0.65%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top padel racket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wilson was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Wilson is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Head1st
  2. Nox2nd
  3. Bullpadel3rd
  4. Adidas4th
  5. Babolat5th
  6. Wilson6th
  7. Yonex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Head5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullpadel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Babolat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wilson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yonex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about padel racket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which padel racket brands compete with Wilson?

Wilson against padel racket brands in New Zealand, by month

Share of searches by month for Yonex, Babolat, Wilson, Nox. The figures are in the table below the chart.

View monthly share of searches table
MonthYonexBabolatWilsonNoxBullpadelAdidasHead
Oct 202532.4%32.4%23.9%10.6%0.22%0.22%0.22%
Nov 202531.2%31.8%29.7%6.7%0.42%0.21%0%
Dec 202533.9%32.6%22.1%10.3%0.53%0.26%0.26%
Jan 202638.6%29.3%25%6.4%0.33%0.16%0.16%
Feb 202633.5%29.3%31.2%5.2%0.32%0.32%0.16%
Mar 202632.4%22.7%38.2%6%0.31%0.31%0.15%
Apr 202637.3%21.8%32.9%7.1%0.55%0.18%0.18%
May 202635.6%21.5%36%6.3%0.4%0.2%0%
Jun 202637.3%24%31.3%6.9%0.43%0.21%0%
Jul 202633.8%22.5%35.9%6.7%0.63%0.21%0.21%
Aug 202635.6%26.2%26.2%10.7%0.89%0.22%0.22%
Sep 202637%29%22.7%10.5%0.65%0.22%0%

  1. 1.Yonex

    37%

    Held 1st. 1.7K estimated branded searches, +6.9% vs prior month. Share +1.5 points.

  2. 2.Babolat

    29%

    Held 2nd. 1.3K estimated branded searches, +13.7% vs prior month. Share +2.8 points.

  3. 3.Wilson

    22.7%

    Held 3rd. 1K estimated branded searches, -11.1% vs prior month. Share -3.5 points.

  4. 4.Nox

    10.5%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Bullpadel

    0.65%

    Held 5th. 30 estimated branded searches, -25% vs prior month. Share -0.2 points.

  6. 6.Adidas

    0.22%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Head

    0%

    Held 7th. 0 estimated branded searches, -100% vs prior month. Share -0.2 points.

Compare popularity between Wilson and its closest rivals

Every comparison with Wilson

7 comparisons

How has branded search demand for Wilson changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wilson in New Zealand held steady at 1.6K.
  • Across the 12 months ending September 2026, Wilson’s share of searches among padel racket brands in New Zealand decreased from 23.9% to 22.7%.
  • Across the 12 months ending September 2026, Wilson’s share of searches among padel racket brands in New Zealand peaked at 38.2% in March 2026 and was lowest at 22.1% in December 2025.

How did search popularity change for New Zealand padel racket brands in September 2026?

5 changes

  1. In September 2026, Babolat gained share of searches among padel racket brands in New Zealand, from 26.2% to 29%.

  2. In September 2026, Yonex gained share of searches among padel racket brands in New Zealand, from 35.6% to 37%.

  3. In September 2026, Wilson lost share of searches among padel racket brands in New Zealand, from 26.2% to 22.7%.

  4. Estimated monthly branded searches for Bullpadel in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

  5. Estimated monthly branded searches for Head in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Wilson’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Wilson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wilson badminton
  • wilson basketball
  • wilson blade racquet
  • wilson padel
  • wilson racquet
  • wilson racquet bag
  • wilson tennis
  • wilson tennis bag
  • wilson tennis balls
  • wilson tennis bat
  • wilson tennis dress
  • wilson tennis gear
  • wilson tennis shoes

Do you work for Wilson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wilson compete?

Wilson is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tennis and racquet brands3rd of 523.1%Show ranking
Padel racket brands3rd of 722.7%Shown above
Basketball brands3rd of 321.3%Show ranking
Creator with pink hair and a pink jacket

Is Wilson your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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