Brandwave

How popular isWilson?

In September 2026, people searched for Wilson by name about 1,600 times in New Zealand, about the same as the previous year. These searches made up 23.1% of all New Zealand tennis and racquet brand searches, placing Wilson third out of five brands. When we asked both ChatGPT and Google AI Overviews about tennis and racquet brands, Wilson appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Wilson is the third most searched of 5 competitors and the most recommended in AI answers.

  1. YonexShare of searches 48.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. BabolatShare of searches 25%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  3. WilsonShare of searches 23.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. HeadShare of searches 2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. Dunlop SportShare of searches 1.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top tennis and racquet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wilson appeared in all four answers. Wilson is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wilson1st
  2. Head2nd
  3. Yonex3rd
  4. Babolat4th
  5. Dunlop Sport–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yonex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Babolat4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wilson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Head4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dunlop Sport0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tennis and racquet brands

4 answers

  • Asked ChatGPT

    “Which tennis racquet brand should I buy in New Zealand?”

    1. 1Yonex
    2. 2Head
    3. 3Wilson
    4. 4Babolat

  • Asked ChatGPT

    “What are the best tennis racquet brands in New Zealand?”

    1. 1Wilson
    2. 2Head
    3. 3Babolat
    4. 4Yonex

  • Asked ChatGPT

    “What's the best tennis racquet brand in New Zealand for everyday play?”

    1. 1Wilson
    2. 2Head
    3. 3Yonex
    4. 4Babolat

  • Searched Google, AI Overview

    “tennis racquet for beginners”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “tennis racquet nz”

    1. 1Wilson
    2. 2Babolat
    3. 3Head
    4. 4Yonex

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tennis and racquet brands compete with Wilson?

Wilson against tennis and racquet brands in New Zealand, by month

Share of searches by month for Yonex, Babolat, Wilson. The figures are in the table below the chart.

View monthly share of searches table
MonthYonexBabolatWilsonHeadDunlop Sport
Oct 202546.2%27.2%22.6%2.3%1.8%
Nov 202541.5%26.6%28.1%2%1.8%
Dec 202544.9%28.8%22.3%2.7%1.3%
Jan 202645.1%26.7%23.9%2.4%1.8%
Feb 202645.3%25.2%26.5%1.8%1.2%
Mar 202646.6%18.7%31.8%1.9%0.95%
Apr 202654.1%17.1%26.5%1.5%0.81%
May 202654.2%15.8%27.9%1.4%0.68%
Jun 202654.1%17.7%25.7%1.6%0.88%
Jul 202646.4%19.2%31.6%2.1%0.81%
Aug 202651.9%20.5%24%2.5%1%
Sep 202648.3%25%23.1%2%1.6%

  1. 1.Yonex

    48.3%

    Held 1st. 2.7K estimated branded searches, -13.3% vs prior month. Share -3.6 points.

  2. 2.Babolat

    25%

    Moved from 3rd to 2nd. 1.4K estimated branded searches, +13.9% vs prior month. Share +4.5 points.

  3. 3.Wilson

    23.1%

    Moved from 2nd to 3rd. 1.3K estimated branded searches, -10.5% vs prior month. Share -1 points.

  4. 4.Head

    2%

    Held 4th. 110 estimated branded searches, -26.7% vs prior month. Share -0.5 points.

  5. 5.Dunlop Sport

    1.6%

    Held 5th. 90 estimated branded searches, +50% vs prior month. Share +0.6 points.

Compare popularity between Wilson and its closest rivals

Every comparison with Wilson

7 comparisons

How has branded search demand for Wilson changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wilson in New Zealand held steady at 1.6K.
  • Across the 12 months ending September 2026, Wilson’s share of searches among tennis and racquet brands in New Zealand increased from 22.6% to 23.1%.
  • Across the 12 months ending September 2026, Wilson’s share of searches among tennis and racquet brands in New Zealand peaked at 31.8% in March 2026 and was lowest at 22.3% in December 2025.

How did search popularity change for New Zealand tennis and racquet brands in September 2026?

5 changes

  1. In September 2026, Babolat overtook Wilson to rank 2nd among tennis and racquet brands in New Zealand, with 25% of the searches.

  2. In September 2026, Dunlop Sport gained share of searches among tennis and racquet brands in New Zealand, from 1% to 1.6%.

  3. In September 2026, Yonex lost share of searches among tennis and racquet brands in New Zealand, from 51.9% to 48.3%.

  4. In September 2026, Wilson lost share of searches among tennis and racquet brands in New Zealand, from 24% to 23.1%.

  5. In September 2026, Head lost share of searches among tennis and racquet brands in New Zealand, from 2.5% to 2%.

How are Wilson’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Wilson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wilson badminton
  • wilson basketball
  • wilson blade racquet
  • wilson padel
  • wilson racquet
  • wilson racquet bag
  • wilson tennis
  • wilson tennis bag
  • wilson tennis balls
  • wilson tennis bat
  • wilson tennis dress
  • wilson tennis gear
  • wilson tennis shoes

Do you work for Wilson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wilson compete?

Wilson is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tennis and racquet brands3rd of 523.1%Shown above
Padel racket brands3rd of 722.7%Show ranking
Basketball brands3rd of 321.3%Show ranking
Creator with pink hair and a pink jacket

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