Spalding vs Wilson:Which is more popular?
In September 2026, Spalding had more branded searches than Wilson among basketball brands in New Zealand. Spalding had about 470 branded searches, while Wilson had 320. Spalding made up 31.3% of all basketball brand searches we track, and Wilson accounted for 21.3%. When we asked ChatGPT and Google AI Overviews about basketball brands, Wilson appeared in all five answers and Spalding in three. Wilson was mentioned before Spalding in every answer.
Who do people search for more?
Spalding, about 47% more searches than Wilson
Who does AI mention more?
Wilson, mentioned in every answer we collected
Who does AI recommend more?
Wilson, named ahead of Spalding in every answer
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Top basketball brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wilson appeared in all five answers. Spalding was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wilson was listed before Spalding in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about basketball brands
5 answers
Asked ChatGPT
“Which basketball brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best basketball brands in New Zealand?”
Asked ChatGPT
“What's the best basketball brand in New Zealand for indoor play?”
Searched Google, AI Overview
“best basketballs”
Searched Google, AI Overview
“size 7 basketball”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Spalding or Wilson more popular in search?
This chart shows how often people search Google for Spalding and Wilson by name. Each line represents a brand's share of searches for all three basketball brands we track, month by month, from searches in New Zealand.
Share of searches by month for Spalding, Wilson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Molten | Spalding | Wilson |
|---|---|---|---|
| Oct 2025 | 40% | 40% | 20% |
| Nov 2025 | 44.1% | 36% | 19.9% |
| Dec 2025 | 40% | 38.7% | 21.3% |
| Jan 2026 | 42.2% | 37.3% | 20.5% |
| Feb 2026 | 46.7% | 34.4% | 18.9% |
| Mar 2026 | 41.3% | 33.5% | 25.2% |
| Apr 2026 | 38.1% | 33.8% | 28.1% |
| May 2026 | 35.3% | 28.9% | 35.8% |
| Jun 2026 | 38% | 27.5% | 34.5% |
| Jul 2026 | 82.4% | 11% | 6.6% |
| Aug 2026 | 47.3% | 31.3% | 21.3% |
| Sep 2026 | 47.3% | 31.3% | 21.3% |
How has the Spalding and Wilson comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Wilson took it in May 2026, Spalding took it in July 2026.
- Across the 12 months ending September 2026, Spalding’s share of searches among basketball brands in New Zealand moved from 40% to 31.3%, and its estimated monthly branded searches moved from 640 to 470.
- Across the 12 months ending September 2026, Wilson’s share of searches among basketball brands in New Zealand moved from 20% to 21.3%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for New Zealand basketball brands in September 2026?
1 change
Estimated monthly branded searches for Spalding in New Zealand fell 26.6% over 12 measured months, from 640 to 470 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Spalding’s and Wilson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among basketball brands
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