Basketball brands in New Zealand:Which are most popular?
In September 2026, Molten was the most searched basketball brand in New Zealand, accounting for 47.3% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Wilson showed up in every answer. Wilson was recommended most often, coming first in three out of four responses that gave a list.
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Top basketball brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Wilson appeared every time. Wilson was recommended most often, coming first in three out of four answers that gave a list. Molten was second, and Spalding was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about basketball brands
5 answers
Asked ChatGPT
“Which basketball brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best basketball brands in New Zealand?”
Asked ChatGPT
“What's the best basketball brand in New Zealand for indoor play?”
Searched Google, AI Overview
“best basketballs”
Searched Google, AI Overview
“size 7 basketball”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which basketball brands do people search for most?
This chart shows how often people search Google for each basketball brand by name. Each line represents a brand's share of searches for all three basketball brands we track, month by month, from searches in New Zealand.
Share of searches by month for Molten, Spalding, Wilson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Molten | Spalding | Wilson |
|---|---|---|---|
| Oct 2025 | 40% | 40% | 20% |
| Nov 2025 | 44.1% | 36% | 19.9% |
| Dec 2025 | 40% | 38.7% | 21.3% |
| Jan 2026 | 42.2% | 37.3% | 20.5% |
| Feb 2026 | 46.7% | 34.4% | 18.9% |
| Mar 2026 | 41.3% | 33.5% | 25.2% |
| Apr 2026 | 38.1% | 33.8% | 28.1% |
| May 2026 | 35.3% | 28.9% | 35.8% |
| Jun 2026 | 38% | 27.5% | 34.5% |
| Jul 2026 | 82.4% | 11% | 6.6% |
| Aug 2026 | 47.3% | 31.3% | 21.3% |
| Sep 2026 | 47.3% | 31.3% | 21.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.3% | 710 | 0% | 0 points | |
| 2, held 2nd | 31.3% | 470 | 0% | 0 points | |
| 3, held 3rd | 21.3% | 320 | 0% | 0 points |
Which brand is most popular in search among basketball brands in New Zealand?
3 brands
In September 2026, Molten was the most searched among basketball brands in New Zealand, with an estimated 710 branded searches, 47.3% of all searches for the three we track. Spalding is in 2nd place, 16 percentage points behind at 31.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Molten | 40% → 47.3% | 82.4%Jul 2026 | 35.3%May 2026 | 1st |
 Spalding | 40% → 31.3% | 40%Oct 2025 | 11%Jul 2026 | 2nd |
 Wilson | 20% → 21.3% | 35.8%May 2026 | 6.6%Jul 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Molten’s share of searches among basketball brands in New Zealand increased from 40% to 47.3%.
- Across the 12 months ending September 2026, Spalding’s share of searches among basketball brands in New Zealand decreased from 40% to 31.3%.
- Across the 12 months ending September 2026, Wilson’s share of searches among basketball brands in New Zealand increased from 20% to 21.3%.
- Across the 12 months ending September 2026, Molten’s share of searches among basketball brands in New Zealand peaked at 82.4% in July 2026 and was lowest at 35.3% in May 2026.
- Across the 12 months ending September 2026, Spalding’s share of searches among basketball brands in New Zealand peaked at 40% in October 2025 and was lowest at 11% in July 2026.
- Across the 12 months ending September 2026, Wilson’s share of searches among basketball brands in New Zealand peaked at 35.8% in May 2026 and was lowest at 6.6% in July 2026.
How did search popularity change for New Zealand basketball brands in September 2026?
2 changes
Compare popularity between leading brands
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