Brandwave

How popular isWilson?

In September 2026, people searched for Wilson by name about 1,600 times in New Zealand, about the same as the previous year. These searches made up 21.3% of all New Zealand basketball brand searches, placing Wilson third out of three brands. When we asked both ChatGPT and Google AI Overviews about basketball brands, Wilson appeared in all answers and was the most recommended of the three.

Search and AI answers in September 2026

Wilson is the third most searched of 3 competitors and the most recommended in AI answers.

  1. MoltenShare of searches 47.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. SpaldingShare of searches 31.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. WilsonShare of searches 21.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top basketball brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wilson appeared in all five answers. Wilson is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wilson1st
  2. Molten2nd
  3. Spalding3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wilson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Molten3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spalding3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about basketball brands

5 answers

  • Asked ChatGPT

    “Which basketball brand should I buy in New Zealand?”

    1. 1Wilson
    2. 2Molten
    3. 3Spalding

  • Asked ChatGPT

    “What are the best basketball brands in New Zealand?”

    1. 1Wilson
    2. 2Molten
    3. 3Spalding

  • Asked ChatGPT

    “What's the best basketball brand in New Zealand for indoor play?”

    1. 1Molten
    2. 2Wilson

  • Searched Google, AI Overview

    “best basketballs”

    1. 1Wilson
    2. 2Spalding

  • Searched Google, AI Overview

    “size 7 basketball”

    1. 1Wilson

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which basketball brands compete with Wilson?

Wilson against basketball brands in New Zealand, by month

Share of searches by month for Molten, Spalding, Wilson. The figures are in the table below the chart.

View monthly share of searches table
MonthMoltenSpaldingWilson
Oct 202540%40%20%
Nov 202544.1%36%19.9%
Dec 202540%38.7%21.3%
Jan 202642.2%37.3%20.5%
Feb 202646.7%34.4%18.9%
Mar 202641.3%33.5%25.2%
Apr 202638.1%33.8%28.1%
May 202635.3%28.9%35.8%
Jun 202638%27.5%34.5%
Jul 202682.4%11%6.6%
Aug 202647.3%31.3%21.3%
Sep 202647.3%31.3%21.3%

  1. 1.Molten

    47.3%

    Held 1st. 710 estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Spalding

    31.3%

    Held 2nd. 470 estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Wilson

    21.3%

    Held 3rd. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Wilson and its closest rivals

Every comparison with Wilson

7 comparisons

How has branded search demand for Wilson changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wilson in New Zealand held steady at 1.6K.
  • Across the 12 months ending September 2026, Wilson’s share of searches among basketball brands in New Zealand increased from 20% to 21.3%.
  • Across the 12 months ending September 2026, Wilson’s share of searches among basketball brands in New Zealand peaked at 35.8% in May 2026 and was lowest at 6.6% in July 2026.

How did search popularity change for New Zealand basketball brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Molten in New Zealand rose 10.9% over 12 measured months, from 640 to 710 in September 2026.

  2. Estimated monthly branded searches for Spalding in New Zealand fell 26.6% over 12 measured months, from 640 to 470 in September 2026.

How are Wilson’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Wilson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wilson badminton
  • wilson basketball
  • wilson blade racquet
  • wilson padel
  • wilson racquet
  • wilson racquet bag
  • wilson tennis
  • wilson tennis bag
  • wilson tennis balls
  • wilson tennis bat
  • wilson tennis dress
  • wilson tennis gear
  • wilson tennis shoes

Do you work for Wilson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wilson compete?

Wilson is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tennis and racquet brands3rd of 523.1%Show ranking
Padel racket brands3rd of 722.7%Show ranking
Basketball brands3rd of 321.3%Shown above
Creator with pink hair and a pink jacket

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