Head vs Wilson:Which is more popular by branded search in New Zealand?
In August 2026, Wilson had more branded searches than Head among tennis and racquet brands in New Zealand. Wilson was estimated to have 1.4K branded searches compared to Head’s 370, and held a 17.7% Share of Search versus Head’s 4.6%.
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Which is more popular in search, Head or Wilson?
Compare the tennis, squash, badminton and padel racquet brands New Zealand players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wilson, Head. The figures are in the table below the chart.
View monthly share of search table
| Month | Yonex | Babolat | Wilson | Head | Dunlop Sport |
|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 26.2% | 18.8% | 2.2% | 1.5% |
| Nov 2025 | 46.7% | 26.2% | 23.6% | 2.1% | 1.4% |
| Dec 2025 | 50.2% | 27.9% | 18.2% | 2.7% | 1.1% |
| Jan 2026 | 49.7% | 26.9% | 19.7% | 2.4% | 1.4% |
| Feb 2026 | 48.6% | 27.8% | 20.5% | 2.2% | 0.95% |
| Mar 2026 | 52.8% | 18.8% | 25.4% | 2.2% | 0.86% |
| Apr 2026 | 61% | 16.7% | 20% | 1.6% | 0.62% |
| May 2026 | 62.9% | 14.6% | 19.8% | 2.2% | 0.48% |
| Jun 2026 | 59.9% | 18.5% | 18.3% | 2.6% | 0.63% |
| Jul 2026 | 53.6% | 19.4% | 22.3% | 4.1% | 0.57% |
| Aug 2026 | 57% | 19.8% | 17.7% | 4.6% | 0.87% |
| Sep 2026 | — | — | — | — | — |
How has the Head and Wilson comparison changed over the last 12 months?
3 findings
- Wilson was ahead of Head in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Head’s estimated Share of Search among tennis and racquet brands in New Zealand moved from 2.2% to 4.6%, and its estimated monthly branded searches moved from 150 to 370.
- Across the 11 months ending August 2026, Wilson’s estimated Share of Search among tennis and racquet brands in New Zealand moved from 18.8% to 17.7%, and its estimated monthly branded searches moved from 1.3K to 1.4K.
How did search popularity change for New Zealand tennis and racquet brands in August 2026?
2 changes
In August 2026, Wilson lost estimated Share of Search among tennis and racquet brands in New Zealand, from 22.3% to 17.7%.
Head’s estimated Share of Search among tennis and racquet brands in New Zealand has gained ground for 3 months in a row, from 2.2% to 4.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Head’s and Wilson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Head
6 branded search terms
- head badminton
- head padel
- head racquet
- head si6 tennis racquet
- head speed tennis racquet
- head tennis racquet
Wilson
12 branded search terms
- wilson badminton
- wilson blade racquet
- wilson padel
- wilson racquet
- wilson racquet bag
- wilson tennis
- wilson tennis bag
- wilson tennis balls
- wilson tennis bat
- wilson tennis dress
- wilson tennis gear
- wilson tennis shoes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.