How popular isHead in search?
In August 2026, there were an estimated 370 branded searches for Head in New Zealand which is up 146.7% over the last 11 months. Head holds 4.6% estimated Share of Search among New Zealand tennis and racquet brands and is ranked 4th of 5 competitors for search popularity.
Yonex57%
Babolat19.8%Wilson17.7%
Head4.6%
Dunlop Sport0.87%
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Which tennis and racquet brands compete with Head?
Share of Search by month for Yonex, Babolat, Wilson, Head. The figures are in the table below the chart.
View monthly share of search table
| Month | Yonex | Babolat | Wilson | Head | Dunlop Sport |
|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 26.2% | 18.8% | 2.2% | 1.5% |
| Nov 2025 | 46.7% | 26.2% | 23.6% | 2.1% | 1.4% |
| Dec 2025 | 50.2% | 27.9% | 18.2% | 2.7% | 1.1% |
| Jan 2026 | 49.7% | 26.9% | 19.7% | 2.4% | 1.4% |
| Feb 2026 | 48.6% | 27.8% | 20.5% | 2.2% | 0.95% |
| Mar 2026 | 52.8% | 18.8% | 25.4% | 2.2% | 0.86% |
| Apr 2026 | 61% | 16.7% | 20% | 1.6% | 0.62% |
| May 2026 | 62.9% | 14.6% | 19.8% | 2.2% | 0.48% |
| Jun 2026 | 59.9% | 18.5% | 18.3% | 2.6% | 0.63% |
| Jul 2026 | 53.6% | 19.4% | 22.3% | 4.1% | 0.57% |
| Aug 2026 | 57% | 19.8% | 17.7% | 4.6% | 0.87% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57% | 4.6K | -2.5% | +3.4 points | |
| 2, moved from 3rd to 2nd | 19.8% | 1.6K | -6.4% | +0.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 17.7% | 1.4K | -27% | -4.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.6% | 370 | +2.8% | +0.5 points | |
| 5, held 5th | 0.87% | 70 | +40% | +0.3 points |
1.
Yonex57%
held 1st · 4.6K estimated branded searches · -2.5% vs prior month · +3.4 points
2.
Babolat19.8%
moved from 3rd to 2nd · 1.6K estimated branded searches · -6.4% vs prior month · +0.4 points
3.
17.7%
moved from 2nd to 3rd · 1.4K estimated branded searches · -27% vs prior month · -4.6 points
4.
Head4.6%
held 4th · 370 estimated branded searches · +2.8% vs prior month · +0.5 points
0.87%
held 5th · 70 estimated branded searches · +40% vs prior month · +0.3 points
Compare search popularity between Head and its closest rivals
How has branded search demand for Head changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Head in New Zealand rose from 150 to 370.
- Across the 11 months ending August 2026, Head’s estimated Share of Search among tennis and racquet brands in New Zealand increased from 2.2% to 4.6%.
- Across the 11 months ending August 2026, Head’s estimated Share of Search among tennis and racquet brands in New Zealand peaked at 4.6% in August 2026 and was lowest at 1.6% in April 2026.
How did search popularity change for New Zealand tennis and racquet brands in August 2026?
5 changes
In August 2026, Yonex gained estimated Share of Search among tennis and racquet brands in New Zealand, from 53.6% to 57%.
In August 2026, Wilson lost estimated Share of Search among tennis and racquet brands in New Zealand, from 22.3% to 17.7%.
Babolat’s estimated Share of Search among tennis and racquet brands in New Zealand has gained ground for 3 months in a row, from 14.6% to 19.8% in August 2026.
Head’s estimated Share of Search among tennis and racquet brands in New Zealand has gained ground for 3 months in a row, from 2.2% to 4.6% in August 2026.
Estimated monthly branded searches for Dunlop Sport in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.
How is Head measured?
Brandwave collects information about searches that people make online using Head’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- head badminton
- head padel
- head racquet
- head si6 tennis racquet
- head speed tennis racquet
- head tennis racquet
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Is Head your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.