Brandwave

How popular isDunlop Sport in search?

In August 2026, there were an estimated 70 branded searches for Dunlop Sport in New Zealand which is down 30% over the last 11 months. Dunlop Sport holds 0.87% estimated Share of Search among New Zealand tennis and racquet brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Yonex57%
  2. Babolat19.8%
  3. Wilson17.7%
  4. Head4.6%
  5. Dunlop Sport0.87%
Dunlop Sport website (opens in a new tab)

Follow Dunlop Sport and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which tennis and racquet brands compete with Dunlop Sport?

Dunlop Sport against tennis and racquet brands in New Zealand, by month

Share of Search by month for Yonex, Babolat, Wilson, Head, Dunlop Sport. The figures are in the table below the chart.

View monthly share of search table
MonthYonexBabolatWilsonHeadDunlop Sport
Oct 202551.3%26.2%18.8%2.2%1.5%
Nov 202546.7%26.2%23.6%2.1%1.4%
Dec 202550.2%27.9%18.2%2.7%1.1%
Jan 202649.7%26.9%19.7%2.4%1.4%
Feb 202648.6%27.8%20.5%2.2%0.95%
Mar 202652.8%18.8%25.4%2.2%0.86%
Apr 202661%16.7%20%1.6%0.62%
May 202662.9%14.6%19.8%2.2%0.48%
Jun 202659.9%18.5%18.3%2.6%0.63%
Jul 202653.6%19.4%22.3%4.1%0.57%
Aug 202657%19.8%17.7%4.6%0.87%
Sep 2026—————

  1. 1.Yonex

    57%

    held 1st · 4.6K estimated branded searches · -2.5% vs prior month · +3.4 points

  2. 2.Babolat

    19.8%

    moved from 3rd to 2nd · 1.6K estimated branded searches · -6.4% vs prior month · +0.4 points

  3. 3.Wilson

    17.7%

    moved from 2nd to 3rd · 1.4K estimated branded searches · -27% vs prior month · -4.6 points

  4. 4.Head

    4.6%

    held 4th · 370 estimated branded searches · +2.8% vs prior month · +0.5 points

  5. 5.Dunlop Sport

    0.87%

    held 5th · 70 estimated branded searches · +40% vs prior month · +0.3 points

Compare search popularity between Dunlop Sport and its closest rivals

How has branded search demand for Dunlop Sport changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dunlop Sport in New Zealand fell from 100 to 70.
  • Across the 11 months ending August 2026, Dunlop Sport’s estimated Share of Search among tennis and racquet brands in New Zealand decreased from 1.5% to 0.87%.

How did search popularity change for New Zealand tennis and racquet brands in August 2026?

  1. In August 2026, Yonex gained estimated Share of Search among tennis and racquet brands in New Zealand, from 53.6% to 57%.

  2. In August 2026, Wilson lost estimated Share of Search among tennis and racquet brands in New Zealand, from 22.3% to 17.7%.

  3. Babolat’s estimated Share of Search among tennis and racquet brands in New Zealand has gained ground for 3 months in a row, from 14.6% to 19.8% in August 2026.

  4. Head’s estimated Share of Search among tennis and racquet brands in New Zealand has gained ground for 3 months in a row, from 2.2% to 4.6% in August 2026.

  5. Estimated monthly branded searches for Dunlop Sport in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.

How is Dunlop Sport measured?

Brandwave collects information about searches that people make online using Dunlop Sport’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • dunlop racquet
  • dunlop squash

Do you work for Dunlop Sport? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Dunlop Sport your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record