Dunlop Sport vs Wilson:Which is more popular by branded search in New Zealand?
In August 2026, Wilson had more branded searches than Dunlop Sport among tennis and racquet brands in New Zealand. Wilson was estimated to have 1.4K branded searches compared to Dunlop Sport’s 70, and held a 17.7% Share of Search versus Dunlop Sport’s 0.87%.
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Which is more popular in search, Dunlop Sport or Wilson?
Compare the tennis, squash, badminton and padel racquet brands New Zealand players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wilson, Dunlop Sport. The figures are in the table below the chart.
View monthly share of search table
| Month | Yonex | Babolat | Wilson | Head | Dunlop Sport |
|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 26.2% | 18.8% | 2.2% | 1.5% |
| Nov 2025 | 46.7% | 26.2% | 23.6% | 2.1% | 1.4% |
| Dec 2025 | 50.2% | 27.9% | 18.2% | 2.7% | 1.1% |
| Jan 2026 | 49.7% | 26.9% | 19.7% | 2.4% | 1.4% |
| Feb 2026 | 48.6% | 27.8% | 20.5% | 2.2% | 0.95% |
| Mar 2026 | 52.8% | 18.8% | 25.4% | 2.2% | 0.86% |
| Apr 2026 | 61% | 16.7% | 20% | 1.6% | 0.62% |
| May 2026 | 62.9% | 14.6% | 19.8% | 2.2% | 0.48% |
| Jun 2026 | 59.9% | 18.5% | 18.3% | 2.6% | 0.63% |
| Jul 2026 | 53.6% | 19.4% | 22.3% | 4.1% | 0.57% |
| Aug 2026 | 57% | 19.8% | 17.7% | 4.6% | 0.87% |
| Sep 2026 | — | — | — | — | — |
How has the Dunlop Sport and Wilson comparison changed over the last 12 months?
3 findings
- Wilson was ahead of Dunlop Sport in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dunlop Sport’s estimated Share of Search among tennis and racquet brands in New Zealand moved from 1.5% to 0.87%, and its estimated monthly branded searches moved from 100 to 70.
- Across the 11 months ending August 2026, Wilson’s estimated Share of Search among tennis and racquet brands in New Zealand moved from 18.8% to 17.7%, and its estimated monthly branded searches moved from 1.3K to 1.4K.
How did search popularity change for New Zealand tennis and racquet brands in August 2026?
2 changes
In August 2026, Wilson lost estimated Share of Search among tennis and racquet brands in New Zealand, from 22.3% to 17.7%.
Estimated monthly branded searches for Dunlop Sport in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dunlop Sport’s and Wilson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dunlop Sport
2 branded search terms
- dunlop racquet
- dunlop squash
Wilson
12 branded search terms
- wilson badminton
- wilson blade racquet
- wilson padel
- wilson racquet
- wilson racquet bag
- wilson tennis
- wilson tennis bag
- wilson tennis balls
- wilson tennis bat
- wilson tennis dress
- wilson tennis gear
- wilson tennis shoes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.