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Tennis and racquet brands in New Zealand:Which brands are most popular in search?

In August 2026, Yonex was the most searched among tennis and racquet brands in New Zealand, with an estimated 4.6K branded searches and 57% estimated Share of Search within this set.

Share of Search, August 2026
  1. Yonex57%
  2. Babolat19.8%
  3. Wilson17.7%
  4. Head4.6%
  5. Dunlop Sport0.87%

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Share of SearchLeaderboard

Compare the tennis, squash, badminton and padel racquet brands New Zealand players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tennis and racquet brands in New Zealand, by month

Share of Search by month for Yonex, Babolat, Wilson, Head. The figures are in the table below the chart.

View monthly share of search table
MonthYonexBabolatWilsonHeadDunlop Sport
Oct 202551.3%26.2%18.8%2.2%1.5%
Nov 202546.7%26.2%23.6%2.1%1.4%
Dec 202550.2%27.9%18.2%2.7%1.1%
Jan 202649.7%26.9%19.7%2.4%1.4%
Feb 202648.6%27.8%20.5%2.2%0.95%
Mar 202652.8%18.8%25.4%2.2%0.86%
Apr 202661%16.7%20%1.6%0.62%
May 202662.9%14.6%19.8%2.2%0.48%
Jun 202659.9%18.5%18.3%2.6%0.63%
Jul 202653.6%19.4%22.3%4.1%0.57%
Aug 202657%19.8%17.7%4.6%0.87%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Yonex

    57%

    held 1st · 4.6K estimated branded searches · -2.5% vs prior month · +3.4 points

  2. 2.Babolat

    19.8%

    moved from 3rd to 2nd · 1.6K estimated branded searches · -6.4% vs prior month · +0.4 points

  3. 3.Wilson

    17.7%

    moved from 2nd to 3rd · 1.4K estimated branded searches · -27% vs prior month · -4.6 points

  4. 4.Head

    4.6%

    held 4th · 370 estimated branded searches · +2.8% vs prior month · +0.5 points

  5. 5.Dunlop Sport

    0.87%

    held 5th · 70 estimated branded searches · +40% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among tennis and racquet brands in New Zealand?

In August 2026, Yonex was the most searched among tennis and racquet brands in New Zealand, with an estimated 4.6K branded searches and 57% estimated Share of Search within this set. Babolat is in 2nd place, 37.2 percentage points behind at 19.8% Share of Search.

New Zealand tennis and racquet brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Yonex51.3% → 57%62.9%May 202646.7%Nov 20251st
Babolat26.2% → 19.8%27.9%Dec 202514.6%May 20262nd
Wilson18.8% → 17.7%25.4%Mar 202617.7%Aug 20263rd
Head2.2% → 4.6%4.6%Aug 20261.6%Apr 20264th
Dunlop Sport1.5% → 0.87%1.5%Oct 20250.48%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis and racquet brands in New Zealand increased from 51.3% to 57%.
  • Across the 11 months ending August 2026, Babolat’s estimated Share of Search among tennis and racquet brands in New Zealand decreased from 26.2% to 19.8%.
  • Across the 11 months ending August 2026, Wilson’s estimated Share of Search among tennis and racquet brands in New Zealand decreased from 18.8% to 17.7%.
  • Across the 11 months ending August 2026, Head’s estimated Share of Search among tennis and racquet brands in New Zealand increased from 2.2% to 4.6%.
  • Across the 11 months ending August 2026, Dunlop Sport’s estimated Share of Search among tennis and racquet brands in New Zealand decreased from 1.5% to 0.87%.
  • Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis and racquet brands in New Zealand peaked at 62.9% in May 2026 and was lowest at 46.7% in November 2025.
  • Across the 11 months ending August 2026, Babolat’s estimated Share of Search among tennis and racquet brands in New Zealand peaked at 27.9% in December 2025 and was lowest at 14.6% in May 2026.
  • Across the 11 months ending August 2026, Wilson’s estimated Share of Search among tennis and racquet brands in New Zealand peaked at 25.4% in March 2026 and was lowest at 17.7% in August 2026.
  • Across the 11 months ending August 2026, Head’s estimated Share of Search among tennis and racquet brands in New Zealand peaked at 4.6% in August 2026 and was lowest at 1.6% in April 2026.

How did search popularity change for New Zealand tennis and racquet brands in August 2026?

  1. In August 2026, Yonex gained estimated Share of Search among tennis and racquet brands in New Zealand, from 53.6% to 57%.

  2. In August 2026, Wilson lost estimated Share of Search among tennis and racquet brands in New Zealand, from 22.3% to 17.7%.

  3. Babolat’s estimated Share of Search among tennis and racquet brands in New Zealand has gained ground for 3 months in a row, from 14.6% to 19.8% in August 2026.

  4. Head’s estimated Share of Search among tennis and racquet brands in New Zealand has gained ground for 3 months in a row, from 2.2% to 4.6% in August 2026.

  5. Estimated monthly branded searches for Dunlop Sport in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.

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