Brandwave

How popular isYonex in search?

In August 2026, there were an estimated 4.6K branded searches for Yonex in New Zealand which is up 32.9% over the last 11 months. Yonex holds 57% estimated Share of Search among New Zealand tennis and racquet brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Yonex57%
  2. Babolat19.8%
  3. Wilson17.7%
  4. Head4.6%
  5. Dunlop Sport0.87%
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Which tennis and racquet brands compete with Yonex?

Yonex against tennis and racquet brands in New Zealand, by month

Share of Search by month for Yonex, Babolat, Wilson, Head. The figures are in the table below the chart.

View monthly share of search table
MonthYonexBabolatWilsonHeadDunlop Sport
Oct 202551.3%26.2%18.8%2.2%1.5%
Nov 202546.7%26.2%23.6%2.1%1.4%
Dec 202550.2%27.9%18.2%2.7%1.1%
Jan 202649.7%26.9%19.7%2.4%1.4%
Feb 202648.6%27.8%20.5%2.2%0.95%
Mar 202652.8%18.8%25.4%2.2%0.86%
Apr 202661%16.7%20%1.6%0.62%
May 202662.9%14.6%19.8%2.2%0.48%
Jun 202659.9%18.5%18.3%2.6%0.63%
Jul 202653.6%19.4%22.3%4.1%0.57%
Aug 202657%19.8%17.7%4.6%0.87%
Sep 2026—————

  1. 1.Yonex

    57%

    held 1st · 4.6K estimated branded searches · -2.5% vs prior month · +3.4 points

  2. 2.Babolat

    19.8%

    moved from 3rd to 2nd · 1.6K estimated branded searches · -6.4% vs prior month · +0.4 points

  3. 3.Wilson

    17.7%

    moved from 2nd to 3rd · 1.4K estimated branded searches · -27% vs prior month · -4.6 points

  4. 4.Head

    4.6%

    held 4th · 370 estimated branded searches · +2.8% vs prior month · +0.5 points

  5. 5.Dunlop Sport

    0.87%

    held 5th · 70 estimated branded searches · +40% vs prior month · +0.3 points

Compare search popularity between Yonex and its closest rivals

How has branded search demand for Yonex changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yonex in New Zealand rose from 3.5K to 4.6K.
  • Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis and racquet brands in New Zealand increased from 51.3% to 57%.
  • Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis and racquet brands in New Zealand peaked at 62.9% in May 2026 and was lowest at 46.7% in November 2025.

How did search popularity change for New Zealand tennis and racquet brands in August 2026?

  1. In August 2026, Yonex gained estimated Share of Search among tennis and racquet brands in New Zealand, from 53.6% to 57%.

  2. In August 2026, Wilson lost estimated Share of Search among tennis and racquet brands in New Zealand, from 22.3% to 17.7%.

  3. Babolat’s estimated Share of Search among tennis and racquet brands in New Zealand has gained ground for 3 months in a row, from 14.6% to 19.8% in August 2026.

  4. Head’s estimated Share of Search among tennis and racquet brands in New Zealand has gained ground for 3 months in a row, from 2.2% to 4.6% in August 2026.

  5. Estimated monthly branded searches for Dunlop Sport in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.

How is Yonex measured?

Brandwave collects information about searches that people make online using Yonex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • ezone 100 yonex
  • yonex
  • yonex 98 ezone
  • yonex astrox 100 zz
  • yonex astrox 100 zz badminton racket
  • yonex badminton
  • yonex badminton bag
  • yonex badminton racket
  • yonex badminton shoes
  • yonex com
  • yonex ezone
  • yonex near me
  • yonex nz
  • yonex online
  • yonex padel
  • yonex racquet
  • yonex shoes
  • yonex shuttles
  • yonex tennis racket

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How the Brand Demand Index is measured

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