Wilson vs Yonex:Which is more popular by branded search in New Zealand?
In August 2026, Yonex had more branded searches than Wilson among tennis and racquet brands in New Zealand. Yonex was estimated to have 4.6K branded searches compared to Wilson’s 1.4K, and held a 57% Share of Search versus Wilson’s 17.7%.
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Which is more popular in search, Wilson or Yonex?
Compare the tennis, squash, badminton and padel racquet brands New Zealand players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yonex, Wilson. The figures are in the table below the chart.
View monthly share of search table
| Month | Yonex | Babolat | Wilson | Head | Dunlop Sport |
|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 26.2% | 18.8% | 2.2% | 1.5% |
| Nov 2025 | 46.7% | 26.2% | 23.6% | 2.1% | 1.4% |
| Dec 2025 | 50.2% | 27.9% | 18.2% | 2.7% | 1.1% |
| Jan 2026 | 49.7% | 26.9% | 19.7% | 2.4% | 1.4% |
| Feb 2026 | 48.6% | 27.8% | 20.5% | 2.2% | 0.95% |
| Mar 2026 | 52.8% | 18.8% | 25.4% | 2.2% | 0.86% |
| Apr 2026 | 61% | 16.7% | 20% | 1.6% | 0.62% |
| May 2026 | 62.9% | 14.6% | 19.8% | 2.2% | 0.48% |
| Jun 2026 | 59.9% | 18.5% | 18.3% | 2.6% | 0.63% |
| Jul 2026 | 53.6% | 19.4% | 22.3% | 4.1% | 0.57% |
| Aug 2026 | 57% | 19.8% | 17.7% | 4.6% | 0.87% |
| Sep 2026 | — | — | — | — | — |
How has the Wilson and Yonex comparison changed over the last 12 months?
3 findings
- Yonex was ahead of Wilson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Wilson’s estimated Share of Search among tennis and racquet brands in New Zealand moved from 18.8% to 17.7%, and its estimated monthly branded searches moved from 1.3K to 1.4K.
- Across the 11 months ending August 2026, Yonex’s estimated Share of Search among tennis and racquet brands in New Zealand moved from 51.3% to 57%, and its estimated monthly branded searches moved from 3.5K to 4.6K.
How did search popularity change for New Zealand tennis and racquet brands in August 2026?
2 changes
In August 2026, Yonex gained estimated Share of Search among tennis and racquet brands in New Zealand, from 53.6% to 57%.
In August 2026, Wilson lost estimated Share of Search among tennis and racquet brands in New Zealand, from 22.3% to 17.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Wilson’s and Yonex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Wilson
12 branded search terms
- wilson badminton
- wilson blade racquet
- wilson padel
- wilson racquet
- wilson racquet bag
- wilson tennis
- wilson tennis bag
- wilson tennis balls
- wilson tennis bat
- wilson tennis dress
- wilson tennis gear
- wilson tennis shoes
Yonex
19 branded search terms
- ezone 100 yonex
- yonex
- yonex 98 ezone
- yonex astrox 100 zz
- yonex astrox 100 zz badminton racket
- yonex badminton
- yonex badminton bag
- yonex badminton racket
- yonex badminton shoes
- yonex com
- yonex ezone
- yonex near me
- yonex nz
- yonex online
- yonex padel
- yonex racquet
- yonex shoes
- yonex shuttles
- yonex tennis racket
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.