Brandwave

Babolat vs Dunlop Sport:Which is more popular by branded search in New Zealand?

In August 2026, Babolat had more branded searches than Dunlop Sport among tennis and racquet brands in New Zealand. Babolat was estimated to have 1.6K branded searches compared to Dunlop Sport’s 70, and held a 19.8% Share of Search versus Dunlop Sport’s 0.87%.

Share of Search among tennis and racquet brands in New Zealand in August 2026Which is more popular in search, Babolat or Dunlop Sport?
Babolat19.8%1.6K searches
vs
Dunlop Sport0.87%70 searches

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Which is more popular in search, Babolat or Dunlop Sport?

Compare the tennis, squash, badminton and padel racquet brands New Zealand players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Babolat and Dunlop Sport among tennis and racquet brands in New Zealand, by month

Share of Search by month for Babolat, Dunlop Sport. The figures are in the table below the chart.

View monthly share of search table
MonthYonexBabolatWilsonHeadDunlop Sport
Oct 202551.3%26.2%18.8%2.2%1.5%
Nov 202546.7%26.2%23.6%2.1%1.4%
Dec 202550.2%27.9%18.2%2.7%1.1%
Jan 202649.7%26.9%19.7%2.4%1.4%
Feb 202648.6%27.8%20.5%2.2%0.95%
Mar 202652.8%18.8%25.4%2.2%0.86%
Apr 202661%16.7%20%1.6%0.62%
May 202662.9%14.6%19.8%2.2%0.48%
Jun 202659.9%18.5%18.3%2.6%0.63%
Jul 202653.6%19.4%22.3%4.1%0.57%
Aug 202657%19.8%17.7%4.6%0.87%
Sep 2026—————

How has the Babolat and Dunlop Sport comparison changed over the last 12 months?

How did search popularity change for New Zealand tennis and racquet brands in August 2026?

  1. Babolat’s estimated Share of Search among tennis and racquet brands in New Zealand has gained ground for 3 months in a row, from 14.6% to 19.8% in August 2026.

  2. Estimated monthly branded searches for Dunlop Sport in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Babolat’s and Dunlop Sport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Babolat

17 branded search terms

  • babolat
  • babolat badminton
  • babolat bags tennis
  • babolat boost drive
  • babolat com
  • babolat near me
  • babolat nz
  • babolat padel
  • babolat pure aero
  • babolat pure aero 98
  • babolat pure aero racquet
  • babolat pure drive
  • babolat pure drive racket
  • babolat pure strike
  • babolat racquet
  • babolat sneakers
  • babolat tennis racket

Dunlop Sport

2 branded search terms

  • dunlop racquet
  • dunlop squash

How the Brand Demand Index is measured

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