Molten vs Wilson:Which is more popular?
In September 2026, Molten had more branded searches than Wilson among basketball brands in New Zealand. Molten had about 710 branded searches, while Wilson had 320. Molten made up 47.3% of all basketball brand searches we track, and Wilson accounted for 21.3%. When we asked ChatGPT and Google AI Overviews about basketball brands, Wilson appeared in all five answers and Molten in three. Wilson was mentioned before Molten in three out of four answers.
Who do people search for more?
Molten, about 2 searches for every 1 for Wilson
Who does AI mention more?
Wilson, mentioned in every answer we collected
Who does AI recommend more?
Wilson, named ahead of Molten in 3 of 4 answers
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Top basketball brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wilson appeared in all five answers. Molten was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wilson was listed before Molten in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about basketball brands
5 answers
Asked ChatGPT
“Which basketball brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best basketball brands in New Zealand?”
Asked ChatGPT
“What's the best basketball brand in New Zealand for indoor play?”
Searched Google, AI Overview
“best basketballs”
Searched Google, AI Overview
“size 7 basketball”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Molten or Wilson more popular in search?
This chart shows how often people search Google for Molten and Wilson by name. Each line represents a brand's share of searches for all three basketball brands we track, month by month, from searches in New Zealand.
Share of searches by month for Molten, Wilson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Molten | Spalding | Wilson |
|---|---|---|---|
| Oct 2025 | 40% | 40% | 20% |
| Nov 2025 | 44.1% | 36% | 19.9% |
| Dec 2025 | 40% | 38.7% | 21.3% |
| Jan 2026 | 42.2% | 37.3% | 20.5% |
| Feb 2026 | 46.7% | 34.4% | 18.9% |
| Mar 2026 | 41.3% | 33.5% | 25.2% |
| Apr 2026 | 38.1% | 33.8% | 28.1% |
| May 2026 | 35.3% | 28.9% | 35.8% |
| Jun 2026 | 38% | 27.5% | 34.5% |
| Jul 2026 | 82.4% | 11% | 6.6% |
| Aug 2026 | 47.3% | 31.3% | 21.3% |
| Sep 2026 | 47.3% | 31.3% | 21.3% |
How has the Molten and Wilson comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Wilson took it in May 2026, Molten took it in June 2026.
- Across the 12 months ending September 2026, Molten’s share of searches among basketball brands in New Zealand moved from 40% to 47.3%, and its estimated monthly branded searches moved from 640 to 710.
- Across the 12 months ending September 2026, Wilson’s share of searches among basketball brands in New Zealand moved from 20% to 21.3%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for New Zealand basketball brands in September 2026?
1 change
Estimated monthly branded searches for Molten in New Zealand rose 10.9% over 12 measured months, from 640 to 710 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Molten’s and Wilson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among basketball brands
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