Brandwave

How popular isDunlop Sport?

In September 2026, people searched for Dunlop Sport by name about 90 times in New Zealand, a 10% decrease from the previous year. These searches made up 1.6% of all New Zealand tennis and racquet brand searches, placing Dunlop Sport fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about tennis and racquet brands, Dunlop Sport did not appear in any of the answers.

Search and AI answers in September 2026

Dunlop Sport is the fifth most searched of 5 competitors and not listed in any AI answer.

  1. YonexShare of searches 48.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. BabolatShare of searches 25%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  3. WilsonShare of searches 23.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. HeadShare of searches 2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. Dunlop SportShare of searches 1.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top tennis and racquet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dunlop Sport did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wilson1st
  2. Head2nd
  3. Yonex3rd
  4. Babolat4th
  5. Dunlop Sport–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yonex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Babolat4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wilson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Head4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dunlop Sport0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tennis and racquet brands

4 answers

  • Asked ChatGPT

    “Which tennis racquet brand should I buy in New Zealand?”

    1. 1Yonex
    2. 2Head
    3. 3Wilson
    4. 4Babolat

  • Asked ChatGPT

    “What are the best tennis racquet brands in New Zealand?”

    1. 1Wilson
    2. 2Head
    3. 3Babolat
    4. 4Yonex

  • Asked ChatGPT

    “What's the best tennis racquet brand in New Zealand for everyday play?”

    1. 1Wilson
    2. 2Head
    3. 3Yonex
    4. 4Babolat

  • Searched Google, AI Overview

    “tennis racquet for beginners”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “tennis racquet nz”

    1. 1Wilson
    2. 2Babolat
    3. 3Head
    4. 4Yonex

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tennis and racquet brands compete with Dunlop Sport?

Dunlop Sport against tennis and racquet brands in New Zealand, by month

Share of searches by month for Yonex, Babolat, Wilson, Dunlop Sport. The figures are in the table below the chart.

View monthly share of searches table
MonthYonexBabolatWilsonHeadDunlop Sport
Oct 202546.2%27.2%22.6%2.3%1.8%
Nov 202541.5%26.6%28.1%2%1.8%
Dec 202544.9%28.8%22.3%2.7%1.3%
Jan 202645.1%26.7%23.9%2.4%1.8%
Feb 202645.3%25.2%26.5%1.8%1.2%
Mar 202646.6%18.7%31.8%1.9%0.95%
Apr 202654.1%17.1%26.5%1.5%0.81%
May 202654.2%15.8%27.9%1.4%0.68%
Jun 202654.1%17.7%25.7%1.6%0.88%
Jul 202646.4%19.2%31.6%2.1%0.81%
Aug 202651.9%20.5%24%2.5%1%
Sep 202648.3%25%23.1%2%1.6%

  1. 1.Yonex

    48.3%

    Held 1st. 2.7K estimated branded searches, -13.3% vs prior month. Share -3.6 points.

  2. 2.Babolat

    25%

    Moved from 3rd to 2nd. 1.4K estimated branded searches, +13.9% vs prior month. Share +4.5 points.

  3. 3.Wilson

    23.1%

    Moved from 2nd to 3rd. 1.3K estimated branded searches, -10.5% vs prior month. Share -1 points.

  4. 4.Head

    2%

    Held 4th. 110 estimated branded searches, -26.7% vs prior month. Share -0.5 points.

  5. 5.Dunlop Sport

    1.6%

    Held 5th. 90 estimated branded searches, +50% vs prior month. Share +0.6 points.

Compare popularity between Dunlop Sport and its closest rivals

Every comparison with Dunlop Sport

4 comparisons

How has branded search demand for Dunlop Sport changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dunlop Sport in New Zealand fell from 100 to 90.
  • Across the 12 months ending September 2026, Dunlop Sport’s share of searches among tennis and racquet brands in New Zealand peaked at 1.8% in January 2026 and was lowest at 0.68% in May 2026.

How did search popularity change for New Zealand tennis and racquet brands in September 2026?

5 changes

  1. In September 2026, Babolat overtook Wilson to rank 2nd among tennis and racquet brands in New Zealand, with 25% of the searches.

  2. In September 2026, Dunlop Sport gained share of searches among tennis and racquet brands in New Zealand, from 1% to 1.6%.

  3. In September 2026, Yonex lost share of searches among tennis and racquet brands in New Zealand, from 51.9% to 48.3%.

  4. In September 2026, Wilson lost share of searches among tennis and racquet brands in New Zealand, from 24% to 23.1%.

  5. In September 2026, Head lost share of searches among tennis and racquet brands in New Zealand, from 2.5% to 2%.

How are Dunlop Sport’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dunlop Sport’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dunlop racquet
  • dunlop sport

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How the Brand Demand Index is measured

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