Brandwave

How popular isAdidas?

In September 2026, people searched for Adidas by name about 79,100 times in New Zealand, a 13.1% increase from the previous year. These searches made up 0.22% of all New Zealand padel racket brand searches, placing Adidas sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about padel racket brands, Adidas appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Adidas is the sixth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. YonexShare of searches 37%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BabolatShare of searches 29%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. WilsonShare of searches 22.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. NoxShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. AdidasShare of searches 0.22%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top padel racket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adidas was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Adidas is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Head1st
  2. Nox2nd
  3. Bullpadel3rd
  4. Adidas4th
  5. Babolat5th
  6. Wilson6th
  7. Yonex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Head5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullpadel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Babolat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wilson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yonex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about padel racket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which padel racket brands compete with Adidas?

Adidas against padel racket brands in New Zealand, by month

Share of searches by month for Yonex, Babolat, Wilson, Nox, Adidas. The figures are in the table below the chart.

View monthly share of searches table
MonthYonexBabolatWilsonNoxBullpadelAdidasHead
Oct 202532.4%32.4%23.9%10.6%0.22%0.22%0.22%
Nov 202531.2%31.8%29.7%6.7%0.42%0.21%0%
Dec 202533.9%32.6%22.1%10.3%0.53%0.26%0.26%
Jan 202638.6%29.3%25%6.4%0.33%0.16%0.16%
Feb 202633.5%29.3%31.2%5.2%0.32%0.32%0.16%
Mar 202632.4%22.7%38.2%6%0.31%0.31%0.15%
Apr 202637.3%21.8%32.9%7.1%0.55%0.18%0.18%
May 202635.6%21.5%36%6.3%0.4%0.2%0%
Jun 202637.3%24%31.3%6.9%0.43%0.21%0%
Jul 202633.8%22.5%35.9%6.7%0.63%0.21%0.21%
Aug 202635.6%26.2%26.2%10.7%0.89%0.22%0.22%
Sep 202637%29%22.7%10.5%0.65%0.22%0%

  1. 1.Yonex

    37%

    Held 1st. 1.7K estimated branded searches, +6.9% vs prior month. Share +1.5 points.

  2. 2.Babolat

    29%

    Held 2nd. 1.3K estimated branded searches, +13.7% vs prior month. Share +2.8 points.

  3. 3.Wilson

    22.7%

    Held 3rd. 1K estimated branded searches, -11.1% vs prior month. Share -3.5 points.

  4. 4.Nox

    10.5%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Bullpadel

    0.65%

    Held 5th. 30 estimated branded searches, -25% vs prior month. Share -0.2 points.

  6. 6.Adidas

    0.22%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Head

    0%

    Held 7th. 0 estimated branded searches, -100% vs prior month. Share -0.2 points.

Compare popularity between Adidas and its closest rivals

Every comparison with Adidas

32 comparisons

How has branded search demand for Adidas changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adidas in New Zealand rose from 69.9K to 79.1K.
  • Across the 12 months ending September 2026, Adidas fell from 5th to 6th among padel racket brands in New Zealand.

How did search popularity change for New Zealand padel racket brands in September 2026?

5 changes

  1. In September 2026, Babolat gained share of searches among padel racket brands in New Zealand, from 26.2% to 29%.

  2. In September 2026, Yonex gained share of searches among padel racket brands in New Zealand, from 35.6% to 37%.

  3. In September 2026, Wilson lost share of searches among padel racket brands in New Zealand, from 26.2% to 22.7%.

  4. Estimated monthly branded searches for Bullpadel in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

  5. Estimated monthly branded searches for Head in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Adidas’ branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Adidas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adidas
  • adidas adizero
  • adidas campus
  • adidas gazelle
  • adidas hockey
  • adidas jacket
  • adidas logos
  • adidas originals
  • adidas outlets
  • adidas padel
  • adidas predator
  • adidas rugby
  • adidas rugby boots
  • adidas running shoes
  • adidas samba
  • adidas samba og
  • adidas shoes
  • adidas slides
  • adidas sneakers
  • adidas spezial
  • adidas superstar
  • adidas trackpants

Do you work for Adidas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Adidas compete?

Adidas is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands2nd of 1019.6%Show ranking
Casual shoes brands2nd of 721.9%Show ranking
Rugby cleats brands2nd of 626%Show ranking
Football boot brands2nd of 627.2%Show ranking
Basketball shoe brands2nd of 627.6%Show ranking
Skate shoes brands2nd of 728.3%Show ranking
Sports bra brands3rd of 729.4%Show ranking
Turf shoes brands2nd of 530.8%Show ranking
Football cleats brands2nd of 431.3%Show ranking
Indoor soccer shoes brands2nd of 538.9%Show ranking
Soccer boots brands2nd of 438.9%Show ranking
Football brands2nd of 539.8%Show ranking
Golf shoe brands2nd of 539.8%Show ranking
Rugby gear brands3rd of 69.9%Show ranking
Padel racket brands6th of 70.22%Shown above
Hockey gear brands5th of 84.3%Show ranking
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