Brandwave

Adidas vs Head:Which is more popular?

In September 2026, Adidas had more branded searches than Head among padel racket brands in New Zealand. Adidas had about 10 branded searches, while Head had 0. Adidas made up 0.22% of all padel racket brand searches we track, and Head accounted for 0%. When we asked ChatGPT and Google AI Overviews about padel racket brands, Head appeared in all five answers and Adidas in three. Head was mentioned before Adidas in every answer.

Among padel racket brands in New Zealand in September 2026

Who do people search for more?

Adidas, the only one of the two with measured searches

Adidas 10 searchesHead 0 searches

Who does AI mention more?

Head, mentioned in every answer we collected

Head in 5 of 5Adidas in 3 of 5

Who does AI recommend more?

Head, named ahead of Adidas in every answer

Head first in 5Adidas never first

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Top padel racket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Head appeared in all five answers. Adidas was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Head was listed before Adidas in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Head1st
  2. Nox2nd
  3. Bullpadel3rd
  4. Adidas4th
  5. Babolat5th
  6. Wilson6th
  7. Yonex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Head5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullpadel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Babolat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wilson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yonex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about padel racket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adidas or Head more popular in search?

This chart shows how often people search Google for Adidas and Head by name. Each line represents a brand's share of searches for all seven padel racket brands we track, month by month, from searches in New Zealand.

Adidas and Head among padel racket brands in New Zealand, by month

Share of searches by month for Adidas, Head. The figures are in the table below the chart.

View monthly share of searches table
MonthYonexBabolatWilsonNoxBullpadelAdidasHead
Oct 202532.4%32.4%23.9%10.6%0.22%0.22%0.22%
Nov 202531.2%31.8%29.7%6.7%0.42%0.21%0%
Dec 202533.9%32.6%22.1%10.3%0.53%0.26%0.26%
Jan 202638.6%29.3%25%6.4%0.33%0.16%0.16%
Feb 202633.5%29.3%31.2%5.2%0.32%0.32%0.16%
Mar 202632.4%22.7%38.2%6%0.31%0.31%0.15%
Apr 202637.3%21.8%32.9%7.1%0.55%0.18%0.18%
May 202635.6%21.5%36%6.3%0.4%0.2%0%
Jun 202637.3%24%31.3%6.9%0.43%0.21%0%
Jul 202633.8%22.5%35.9%6.7%0.63%0.21%0.21%
Aug 202635.6%26.2%26.2%10.7%0.89%0.22%0.22%
Sep 202637%29%22.7%10.5%0.65%0.22%0%

How has the Adidas and Head comparison changed over the last 12 months?

3 findings
  • Adidas was ahead of Head in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adidas’ share of searches among padel racket brands in New Zealand held steady at 0.22%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Head’s share of searches among padel racket brands in New Zealand moved from 0.22% to 0%, and its estimated monthly branded searches moved from 10 to 0.

How did search popularity change for New Zealand padel racket brands in September 2026?

1 change

  1. Estimated monthly branded searches for Head in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Adidas’ and Head’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adidas

1 branded search term

  • adidas padel

Head

1 branded search term

  • head badminton

How the Brand Demand Index is measured

Other head-to-heads among padel racket brands

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