Brandwave

Babolat vs Yonex:Which is more popular?

In September 2026, Yonex had more branded searches than Babolat among padel racket brands in New Zealand. Yonex had about 1,700 branded searches, while Babolat had 1,330. Yonex made up 37% of all padel racket brand searches we track, and Babolat accounted for 29%. When we asked ChatGPT and Google AI Overviews about padel racket brands, Babolat appeared in three of the five answers and Yonex in none.

Among padel racket brands in New Zealand in September 2026

Who do people search for more?

Yonex, about 28% more searches than Babolat

Yonex 1.7K searchesBabolat 1.3K searches

Who does AI mention more?

Babolat, mentioned in 3 of 5 answers, Yonex in 0

Babolat in 3 of 5Yonex in 0 of 5

Who does AI recommend more?

Babolat, the only one of the two named

Babolat first in 3Yonex never named

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Top padel racket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Babolat was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Yonex did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Head1st
  2. Nox2nd
  3. Bullpadel3rd
  4. Adidas4th
  5. Babolat5th
  6. Wilson6th
  7. Yonex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Head5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullpadel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Babolat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wilson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yonex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about padel racket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Babolat or Yonex more popular in search?

This chart shows how often people search Google for Babolat and Yonex by name. Each line represents a brand's share of searches for all seven padel racket brands we track, month by month, from searches in New Zealand.

Babolat and Yonex among padel racket brands in New Zealand, by month

Share of searches by month for Yonex, Babolat. The figures are in the table below the chart.

View monthly share of searches table
MonthYonexBabolatWilsonNoxBullpadelAdidasHead
Oct 202532.4%32.4%23.9%10.6%0.22%0.22%0.22%
Nov 202531.2%31.8%29.7%6.7%0.42%0.21%0%
Dec 202533.9%32.6%22.1%10.3%0.53%0.26%0.26%
Jan 202638.6%29.3%25%6.4%0.33%0.16%0.16%
Feb 202633.5%29.3%31.2%5.2%0.32%0.32%0.16%
Mar 202632.4%22.7%38.2%6%0.31%0.31%0.15%
Apr 202637.3%21.8%32.9%7.1%0.55%0.18%0.18%
May 202635.6%21.5%36%6.3%0.4%0.2%0%
Jun 202637.3%24%31.3%6.9%0.43%0.21%0%
Jul 202633.8%22.5%35.9%6.7%0.63%0.21%0.21%
Aug 202635.6%26.2%26.2%10.7%0.89%0.22%0.22%
Sep 202637%29%22.7%10.5%0.65%0.22%0%

How has the Babolat and Yonex comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Yonex took it in December 2025.
  • Across the 12 months ending September 2026, Babolat’s share of searches among padel racket brands in New Zealand moved from 32.4% to 29%, and its estimated monthly branded searches moved from 1.5K to 1.3K.
  • Across the 12 months ending September 2026, Yonex’s share of searches among padel racket brands in New Zealand moved from 32.4% to 37%, and its estimated monthly branded searches moved from 1.5K to 1.7K.

How did search popularity change for New Zealand padel racket brands in September 2026?

2 changes
  1. In September 2026, Babolat gained share of searches among padel racket brands in New Zealand, from 26.2% to 29%.

  2. In September 2026, Yonex gained share of searches among padel racket brands in New Zealand, from 35.6% to 37%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Babolat’s and Yonex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Babolat

8 branded search terms

  • babolat
  • babolat bags tennis
  • babolat boost drive
  • babolat pure aero
  • babolat pure drive
  • babolat pure strike
  • babolat sneakers
  • babolat tennis racket

Yonex

5 branded search terms

  • yonex
  • yonex ezone
  • yonex shoes
  • yonex shuttles
  • yonex tennis racket

How the Brand Demand Index is measured

Other head-to-heads among padel racket brands

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