Brandwave

How popular isNox?

In September 2026, people searched for Nox by name about 480 times in New Zealand, about the same as the previous year. These searches made up 10.5% of all New Zealand padel racket brand searches, placing Nox fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about padel racket brands, Nox appeared in four of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Nox is the fourth most searched of 7 competitors and the second most recommended in AI answers.

  1. YonexShare of searches 37%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BabolatShare of searches 29%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. WilsonShare of searches 22.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. NoxShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. BullpadelShare of searches 0.65%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top padel racket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nox was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nox is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Head1st
  2. Nox2nd
  3. Bullpadel3rd
  4. Adidas4th
  5. Babolat5th
  6. Wilson6th
  7. Yonex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Head5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullpadel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Babolat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wilson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yonex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about padel racket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which padel racket brands compete with Nox?

Nox against padel racket brands in New Zealand, by month

Share of searches by month for Yonex, Babolat, Wilson, Nox. The figures are in the table below the chart.

View monthly share of searches table
MonthYonexBabolatWilsonNoxBullpadelAdidasHead
Oct 202532.4%32.4%23.9%10.6%0.22%0.22%0.22%
Nov 202531.2%31.8%29.7%6.7%0.42%0.21%0%
Dec 202533.9%32.6%22.1%10.3%0.53%0.26%0.26%
Jan 202638.6%29.3%25%6.4%0.33%0.16%0.16%
Feb 202633.5%29.3%31.2%5.2%0.32%0.32%0.16%
Mar 202632.4%22.7%38.2%6%0.31%0.31%0.15%
Apr 202637.3%21.8%32.9%7.1%0.55%0.18%0.18%
May 202635.6%21.5%36%6.3%0.4%0.2%0%
Jun 202637.3%24%31.3%6.9%0.43%0.21%0%
Jul 202633.8%22.5%35.9%6.7%0.63%0.21%0.21%
Aug 202635.6%26.2%26.2%10.7%0.89%0.22%0.22%
Sep 202637%29%22.7%10.5%0.65%0.22%0%

  1. 1.Yonex

    37%

    Held 1st. 1.7K estimated branded searches, +6.9% vs prior month. Share +1.5 points.

  2. 2.Babolat

    29%

    Held 2nd. 1.3K estimated branded searches, +13.7% vs prior month. Share +2.8 points.

  3. 3.Wilson

    22.7%

    Held 3rd. 1K estimated branded searches, -11.1% vs prior month. Share -3.5 points.

  4. 4.Nox

    10.5%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Bullpadel

    0.65%

    Held 5th. 30 estimated branded searches, -25% vs prior month. Share -0.2 points.

  6. 6.Adidas

    0.22%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Head

    0%

    Held 7th. 0 estimated branded searches, -100% vs prior month. Share -0.2 points.

Compare popularity between Nox and its closest rivals

Every comparison with Nox

3 comparisons

How has branded search demand for Nox changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nox in New Zealand held steady at 480.
  • Across the 12 months ending September 2026, Nox’s share of searches among padel racket brands in New Zealand peaked at 10.7% in August 2026 and was lowest at 5.2% in February 2026.

How did search popularity change for New Zealand padel racket brands in September 2026?

5 changes

  1. In September 2026, Babolat gained share of searches among padel racket brands in New Zealand, from 26.2% to 29%.

  2. In September 2026, Yonex gained share of searches among padel racket brands in New Zealand, from 35.6% to 37%.

  3. In September 2026, Wilson lost share of searches among padel racket brands in New Zealand, from 26.2% to 22.7%.

  4. Estimated monthly branded searches for Bullpadel in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

  5. Estimated monthly branded searches for Head in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Nox’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Nox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nox

Do you work for Nox? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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