Brandwave

Bullpadel vs Nox:Which is more popular?

In September 2026, Nox had more branded searches than Bullpadel among padel racket brands in New Zealand. Nox had about 480 branded searches, while Bullpadel had 30. Nox made up 10.5% of all padel racket brand searches we track, and Bullpadel accounted for 0.65%. When we asked ChatGPT and Google AI Overviews about padel racket brands, Bullpadel and Nox each appeared in four of the five answers. Bullpadel and Nox were each mentioned first in two of the four answers that named either.

Among padel racket brands in New Zealand in September 2026

Who do people search for more?

Nox, about 16 searches for every 1 for Bullpadel

Nox 480 searchesBullpadel 30 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Bullpadel in 4 of 5Nox in 4 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Bullpadel first in 2Nox first in 2

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Top padel racket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bullpadel and Nox were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bullpadel and Nox were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Head1st
  2. Nox2nd
  3. Bullpadel3rd
  4. Adidas4th
  5. Babolat5th
  6. Wilson6th
  7. Yonex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Head5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullpadel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Babolat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wilson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yonex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about padel racket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bullpadel or Nox more popular in search?

This chart shows how often people search Google for Bullpadel and Nox by name. Each line represents a brand's share of searches for all seven padel racket brands we track, month by month, from searches in New Zealand.

Bullpadel and Nox among padel racket brands in New Zealand, by month

Share of searches by month for Nox, Bullpadel. The figures are in the table below the chart.

View monthly share of searches table
MonthYonexBabolatWilsonNoxBullpadelAdidasHead
Oct 202532.4%32.4%23.9%10.6%0.22%0.22%0.22%
Nov 202531.2%31.8%29.7%6.7%0.42%0.21%0%
Dec 202533.9%32.6%22.1%10.3%0.53%0.26%0.26%
Jan 202638.6%29.3%25%6.4%0.33%0.16%0.16%
Feb 202633.5%29.3%31.2%5.2%0.32%0.32%0.16%
Mar 202632.4%22.7%38.2%6%0.31%0.31%0.15%
Apr 202637.3%21.8%32.9%7.1%0.55%0.18%0.18%
May 202635.6%21.5%36%6.3%0.4%0.2%0%
Jun 202637.3%24%31.3%6.9%0.43%0.21%0%
Jul 202633.8%22.5%35.9%6.7%0.63%0.21%0.21%
Aug 202635.6%26.2%26.2%10.7%0.89%0.22%0.22%
Sep 202637%29%22.7%10.5%0.65%0.22%0%

How has the Bullpadel and Nox comparison changed over the last 12 months?

3 findings
  • Nox was ahead of Bullpadel in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bullpadel’s share of searches among padel racket brands in New Zealand moved from 0.22% to 0.65%, and its estimated monthly branded searches moved from 10 to 30.
  • Across the 12 months ending September 2026, Nox’s share of searches among padel racket brands in New Zealand moved from 10.6% to 10.5%, and its estimated monthly branded searches held steady at 480.

How did search popularity change for New Zealand padel racket brands in September 2026?

1 change
  1. Estimated monthly branded searches for Bullpadel in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bullpadel’s and Nox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bullpadel

1 branded search term

  • bullpadel

Nox

1 branded search term

  • nox

How the Brand Demand Index is measured

Other head-to-heads among padel racket brands

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