Brandwave

Babolat vs Wilson:Which is more popular?

In September 2026, Babolat had more branded searches than Wilson among padel racket brands in New Zealand. Babolat had about 1,330 branded searches, while Wilson had 1,040. Babolat made up 29% of all padel racket brand searches we track, and Wilson accounted for 22.7%. When we asked ChatGPT and Google AI Overviews about padel racket brands, Babolat and Wilson each appeared in three of the five answers. Babolat was mentioned before Wilson in three out of four answers that named either.

Among padel racket brands in New Zealand in September 2026

Who do people search for more?

Babolat, about 28% more searches than Wilson

Babolat 1.3K searchesWilson 1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Babolat in 3 of 5Wilson in 3 of 5

Who does AI recommend more?

Babolat, named ahead of Wilson in 3 of 4 answers

Babolat first in 3Wilson first in 1

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Top padel racket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Babolat was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wilson was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Babolat was listed before Wilson in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Head1st
  2. Nox2nd
  3. Bullpadel3rd
  4. Adidas4th
  5. Babolat5th
  6. Wilson6th
  7. Yonex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Head5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullpadel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Babolat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wilson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yonex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about padel racket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Babolat or Wilson more popular in search?

This chart shows how often people search Google for Babolat and Wilson by name. Each line represents a brand's share of searches for all seven padel racket brands we track, month by month, from searches in New Zealand.

Babolat and Wilson among padel racket brands in New Zealand, by month

Share of searches by month for Babolat, Wilson. The figures are in the table below the chart.

View monthly share of searches table
MonthYonexBabolatWilsonNoxBullpadelAdidasHead
Oct 202532.4%32.4%23.9%10.6%0.22%0.22%0.22%
Nov 202531.2%31.8%29.7%6.7%0.42%0.21%0%
Dec 202533.9%32.6%22.1%10.3%0.53%0.26%0.26%
Jan 202638.6%29.3%25%6.4%0.33%0.16%0.16%
Feb 202633.5%29.3%31.2%5.2%0.32%0.32%0.16%
Mar 202632.4%22.7%38.2%6%0.31%0.31%0.15%
Apr 202637.3%21.8%32.9%7.1%0.55%0.18%0.18%
May 202635.6%21.5%36%6.3%0.4%0.2%0%
Jun 202637.3%24%31.3%6.9%0.43%0.21%0%
Jul 202633.8%22.5%35.9%6.7%0.63%0.21%0.21%
Aug 202635.6%26.2%26.2%10.7%0.89%0.22%0.22%
Sep 202637%29%22.7%10.5%0.65%0.22%0%

How has the Babolat and Wilson comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Wilson took it in February 2026, Babolat took it in September 2026.
  • Across the 12 months ending September 2026, Babolat’s share of searches among padel racket brands in New Zealand moved from 32.4% to 29%, and its estimated monthly branded searches moved from 1.5K to 1.3K.
  • Across the 12 months ending September 2026, Wilson’s share of searches among padel racket brands in New Zealand moved from 23.9% to 22.7%, and its estimated monthly branded searches moved from 1.1K to 1K.

How did search popularity change for New Zealand padel racket brands in September 2026?

2 changes

  1. In September 2026, Babolat gained share of searches among padel racket brands in New Zealand, from 26.2% to 29%.

  2. In September 2026, Wilson lost share of searches among padel racket brands in New Zealand, from 26.2% to 22.7%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Babolat’s and Wilson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Babolat

8 branded search terms

  • babolat
  • babolat bags tennis
  • babolat boost drive
  • babolat pure aero
  • babolat pure drive
  • babolat pure strike
  • babolat sneakers
  • babolat tennis racket

Wilson

7 branded search terms

  • wilson tennis
  • wilson tennis bag
  • wilson tennis balls
  • wilson tennis bat
  • wilson tennis dress
  • wilson tennis gear
  • wilson tennis shoes

How the Brand Demand Index is measured

Other head-to-heads among padel racket brands

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