Brandwave

How popular isYonex?

In September 2026, people searched for Yonex by name about 2,680 times in New Zealand, about the same as the previous year. These searches made up 37% of all New Zealand padel racket brand searches, placing Yonex first out of seven brands. When we asked both ChatGPT and Google AI Overviews about padel racket brands, Yonex did not appear in any of the answers.

Search and AI answers in September 2026

Yonex is the most searched of 7 competitors and not listed in any AI answer.

  1. YonexShare of searches 37%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BabolatShare of searches 29%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. WilsonShare of searches 22.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. NoxShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. BullpadelShare of searches 0.65%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top padel racket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yonex did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Head1st
  2. Nox2nd
  3. Bullpadel3rd
  4. Adidas4th
  5. Babolat5th
  6. Wilson6th
  7. Yonex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Head5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bullpadel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Babolat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wilson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yonex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about padel racket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which padel racket brands compete with Yonex?

Yonex against padel racket brands in New Zealand, by month

Share of searches by month for Yonex, Babolat, Wilson, Nox. The figures are in the table below the chart.

View monthly share of searches table
MonthYonexBabolatWilsonNoxBullpadelAdidasHead
Oct 202532.4%32.4%23.9%10.6%0.22%0.22%0.22%
Nov 202531.2%31.8%29.7%6.7%0.42%0.21%0%
Dec 202533.9%32.6%22.1%10.3%0.53%0.26%0.26%
Jan 202638.6%29.3%25%6.4%0.33%0.16%0.16%
Feb 202633.5%29.3%31.2%5.2%0.32%0.32%0.16%
Mar 202632.4%22.7%38.2%6%0.31%0.31%0.15%
Apr 202637.3%21.8%32.9%7.1%0.55%0.18%0.18%
May 202635.6%21.5%36%6.3%0.4%0.2%0%
Jun 202637.3%24%31.3%6.9%0.43%0.21%0%
Jul 202633.8%22.5%35.9%6.7%0.63%0.21%0.21%
Aug 202635.6%26.2%26.2%10.7%0.89%0.22%0.22%
Sep 202637%29%22.7%10.5%0.65%0.22%0%

  1. 1.Yonex

    37%

    Held 1st. 1.7K estimated branded searches, +6.9% vs prior month. Share +1.5 points.

  2. 2.Babolat

    29%

    Held 2nd. 1.3K estimated branded searches, +13.7% vs prior month. Share +2.8 points.

  3. 3.Wilson

    22.7%

    Held 3rd. 1K estimated branded searches, -11.1% vs prior month. Share -3.5 points.

  4. 4.Nox

    10.5%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Bullpadel

    0.65%

    Held 5th. 30 estimated branded searches, -25% vs prior month. Share -0.2 points.

  6. 6.Adidas

    0.22%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Head

    0%

    Held 7th. 0 estimated branded searches, -100% vs prior month. Share -0.2 points.

Compare popularity between Yonex and its closest rivals

Every comparison with Yonex

7 comparisons

How has branded search demand for Yonex changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yonex in New Zealand held steady, from 2.6K to 2.7K.
  • Across the 12 months ending September 2026, Yonex’s share of searches among padel racket brands in New Zealand increased from 32.4% to 37%.
  • Across the 12 months ending September 2026, Yonex’s share of searches among padel racket brands in New Zealand peaked at 38.6% in January 2026 and was lowest at 31.2% in November 2025.
  • Across the 12 months ending September 2026, Yonex rose from 2nd to 1st among padel racket brands in New Zealand.

How did search popularity change for New Zealand padel racket brands in September 2026?

5 changes

  1. In September 2026, Babolat gained share of searches among padel racket brands in New Zealand, from 26.2% to 29%.

  2. In September 2026, Yonex gained share of searches among padel racket brands in New Zealand, from 35.6% to 37%.

  3. In September 2026, Wilson lost share of searches among padel racket brands in New Zealand, from 26.2% to 22.7%.

  4. Estimated monthly branded searches for Bullpadel in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

  5. Estimated monthly branded searches for Head in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Yonex’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Yonex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yonex
  • yonex badminton
  • yonex badminton racket
  • yonex badminton shoes
  • yonex ezone
  • yonex padel
  • yonex racquet
  • yonex shoes
  • yonex shuttles
  • yonex tennis racket

Do you work for Yonex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Yonex compete?

Yonex is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tennis and racquet brands1st of 548.3%Show ranking
Padel racket brands1st of 737%Shown above
Badminton brands1st of 540%Show ranking
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