Victor vs Yonex:Which is more popular?
In September 2026, Yonex had more branded searches than Victor among badminton brands in New Zealand. Yonex had about 1,700 branded searches, while Victor had 140. Yonex made up 40% of all badminton brand searches we track, and Victor accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about badminton brands, both Victor and Yonex appeared in all five answers. Yonex was mentioned before Victor in every answer.
Who do people search for more?
Yonex, about 12 searches for every 1 for Victor
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Yonex, named ahead of Victor in every answer
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Top badminton brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Victor and Yonex showed up in all five answers. Yonex was listed before Victor in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yonex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Li-Ning5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Victor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Babolat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ashaway2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about badminton brands
5 answers
Asked ChatGPT
“Which badminton brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best badminton brands in New Zealand?”
Asked ChatGPT
“What's the best badminton brand in New Zealand for club play?”
Searched Google, AI Overview
“badminton racket nz”
Searched Google, AI Overview
“badminton brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Victor or Yonex more popular in search?
This chart shows how often people search Google for Victor and Yonex by name. Each line represents a brand's share of searches for all five badminton brands we track, month by month, from searches in New Zealand.
Share of searches by month for Yonex, Victor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yonex | Babolat | Li-Ning | Victor | Ashaway |
|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 37.4% | 20.5% | 3.6% | 1% |
| Nov 2025 | 37% | 37.8% | 21.3% | 3.5% | 0.5% |
| Dec 2025 | 36.8% | 35.3% | 22.8% | 4.6% | 0.57% |
| Jan 2026 | 46.4% | 35.2% | 15.7% | 2.4% | 0.39% |
| Feb 2026 | 42% | 36.7% | 18.5% | 2.4% | 0.41% |
| Mar 2026 | 42.9% | 30.1% | 21.1% | 5.1% | 0.81% |
| Apr 2026 | 44.2% | 25.8% | 26% | 3.5% | 0.65% |
| May 2026 | 41.6% | 25.2% | 26.3% | 5.8% | 1.2% |
| Jun 2026 | 25.3% | 16.3% | 55.5% | 2.3% | 0.58% |
| Jul 2026 | 40.5% | 27% | 27.3% | 4.5% | 0.75% |
| Aug 2026 | 38% | 28% | 28% | 5.3% | 0.72% |
| Sep 2026 | 40% | 31.3% | 24.7% | 3.3% | 0.71% |
How has the Victor and Yonex comparison changed over the last 12 months?
3 findings
- Yonex was ahead of Victor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Victor’s share of searches among badminton brands in New Zealand moved from 3.6% to 3.3%, and its estimated monthly branded searches held steady at 140.
- Across the 12 months ending September 2026, Yonex’s share of searches among badminton brands in New Zealand moved from 37.4% to 40%, and its estimated monthly branded searches moved from 1.5K to 1.7K.
How did search popularity change for New Zealand badminton brands in September 2026?
2 changes
In September 2026, Yonex gained share of searches among badminton brands in New Zealand, from 38% to 40%.
In September 2026, Victor lost share of searches among badminton brands in New Zealand, from 5.3% to 3.3%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Victor’s and Yonex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among badminton brands
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