Brandwave

How popular isVictor?

In September 2026, people searched for Victor by name about 140 times in New Zealand, about the same as the previous year. These searches made up 3.3% of all New Zealand badminton brand searches, placing Victor fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about badminton brands, Victor appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Victor is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. YonexShare of searches 40%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BabolatShare of searches 31.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. Li-NingShare of searches 24.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. VictorShare of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. AshawayShare of searches 0.71%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top badminton brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Victor appeared in all five answers. Victor is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yonex1st
  2. Victor2nd
  3. Li-Ning3rd
  4. Ashaway4th
  5. Babolat5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yonex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Li-Ning5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Victor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Babolat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ashaway2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about badminton brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which badminton brands compete with Victor?

Victor against badminton brands in New Zealand, by month

Share of searches by month for Yonex, Babolat, Li-Ning, Victor. The figures are in the table below the chart.

View monthly share of searches table
MonthYonexBabolatLi-NingVictorAshaway
Oct 202537.4%37.4%20.5%3.6%1%
Nov 202537%37.8%21.3%3.5%0.5%
Dec 202536.8%35.3%22.8%4.6%0.57%
Jan 202646.4%35.2%15.7%2.4%0.39%
Feb 202642%36.7%18.5%2.4%0.41%
Mar 202642.9%30.1%21.1%5.1%0.81%
Apr 202644.2%25.8%26%3.5%0.65%
May 202641.6%25.2%26.3%5.8%1.2%
Jun 202625.3%16.3%55.5%2.3%0.58%
Jul 202640.5%27%27.3%4.5%0.75%
Aug 202638%28%28%5.3%0.72%
Sep 202640%31.3%24.7%3.3%0.71%

  1. 1.Yonex

    40%

    Held 1st. 1.7K estimated branded searches, +6.9% vs prior month. Share +2 points.

  2. 2.Babolat

    31.3%

    Held 2nd. 1.3K estimated branded searches, +13.7% vs prior month. Share +3.3 points.

  3. 3.Li-Ning

    24.7%

    Held 3rd. 1.1K estimated branded searches, -10.3% vs prior month. Share -3.3 points.

  4. 4.Victor

    3.3%

    Held 4th. 140 estimated branded searches, -36.4% vs prior month. Share -2 points.

  5. 5.Ashaway

    0.71%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Victor and its closest rivals

Every comparison with Victor

3 comparisons

How has branded search demand for Victor changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Victor in New Zealand held steady at 140.
  • Across the 12 months ending September 2026, Victor’s share of searches among badminton brands in New Zealand peaked at 5.8% in May 2026 and was lowest at 2.3% in June 2026.

How did search popularity change for New Zealand badminton brands in September 2026?

5 changes

  1. In September 2026, Babolat gained share of searches among badminton brands in New Zealand, from 28% to 31.3%.

  2. In September 2026, Yonex gained share of searches among badminton brands in New Zealand, from 38% to 40%.

  3. In September 2026, Li-Ning lost share of searches among badminton brands in New Zealand, from 28% to 24.7%.

  4. In September 2026, Victor lost share of searches among badminton brands in New Zealand, from 5.3% to 3.3%.

  5. Estimated monthly branded searches for Ashaway in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are Victor’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Victor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • victor badminton
  • victor badminton racket

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How the Brand Demand Index is measured

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