Brandwave

How popular isYonex?

In September 2026, people searched for Yonex by name about 2,680 times in New Zealand, about the same as the previous year. These searches made up 40% of all New Zealand badminton brand searches, placing Yonex first out of five brands. When we asked both ChatGPT and Google AI Overviews about badminton brands, Yonex appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Yonex is the most searched of 5 competitors and the most recommended in AI answers.

  1. YonexShare of searches 40%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BabolatShare of searches 31.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. Li-NingShare of searches 24.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. VictorShare of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. AshawayShare of searches 0.71%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top badminton brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yonex appeared in all five answers. Yonex is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yonex1st
  2. Victor2nd
  3. Li-Ning3rd
  4. Ashaway4th
  5. Babolat5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yonex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Li-Ning5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Victor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Babolat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ashaway2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about badminton brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which badminton brands compete with Yonex?

Yonex against badminton brands in New Zealand, by month

Share of searches by month for Yonex, Babolat, Li-Ning, Victor. The figures are in the table below the chart.

View monthly share of searches table
MonthYonexBabolatLi-NingVictorAshaway
Oct 202537.4%37.4%20.5%3.6%1%
Nov 202537%37.8%21.3%3.5%0.5%
Dec 202536.8%35.3%22.8%4.6%0.57%
Jan 202646.4%35.2%15.7%2.4%0.39%
Feb 202642%36.7%18.5%2.4%0.41%
Mar 202642.9%30.1%21.1%5.1%0.81%
Apr 202644.2%25.8%26%3.5%0.65%
May 202641.6%25.2%26.3%5.8%1.2%
Jun 202625.3%16.3%55.5%2.3%0.58%
Jul 202640.5%27%27.3%4.5%0.75%
Aug 202638%28%28%5.3%0.72%
Sep 202640%31.3%24.7%3.3%0.71%

  1. 1.Yonex

    40%

    Held 1st. 1.7K estimated branded searches, +6.9% vs prior month. Share +2 points.

  2. 2.Babolat

    31.3%

    Held 2nd. 1.3K estimated branded searches, +13.7% vs prior month. Share +3.3 points.

  3. 3.Li-Ning

    24.7%

    Held 3rd. 1.1K estimated branded searches, -10.3% vs prior month. Share -3.3 points.

  4. 4.Victor

    3.3%

    Held 4th. 140 estimated branded searches, -36.4% vs prior month. Share -2 points.

  5. 5.Ashaway

    0.71%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Yonex and its closest rivals

Every comparison with Yonex

7 comparisons

How has branded search demand for Yonex changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yonex in New Zealand held steady, from 2.6K to 2.7K.
  • Across the 12 months ending September 2026, Yonex’s share of searches among badminton brands in New Zealand increased from 37.4% to 40%.
  • Across the 12 months ending September 2026, Yonex’s share of searches among badminton brands in New Zealand peaked at 46.4% in January 2026 and was lowest at 25.3% in June 2026.
  • Across the 12 months ending September 2026, Yonex rose from 2nd to 1st among badminton brands in New Zealand.

How did search popularity change for New Zealand badminton brands in September 2026?

5 changes

  1. In September 2026, Babolat gained share of searches among badminton brands in New Zealand, from 28% to 31.3%.

  2. In September 2026, Yonex gained share of searches among badminton brands in New Zealand, from 38% to 40%.

  3. In September 2026, Li-Ning lost share of searches among badminton brands in New Zealand, from 28% to 24.7%.

  4. In September 2026, Victor lost share of searches among badminton brands in New Zealand, from 5.3% to 3.3%.

  5. Estimated monthly branded searches for Ashaway in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are Yonex’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Yonex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yonex
  • yonex badminton
  • yonex badminton racket
  • yonex badminton shoes
  • yonex ezone
  • yonex padel
  • yonex racquet
  • yonex shoes
  • yonex shuttles
  • yonex tennis racket

Do you work for Yonex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Yonex compete?

Yonex is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tennis and racquet brands1st of 548.3%Show ranking
Padel racket brands1st of 737%Show ranking
Badminton brands1st of 540%Shown above
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