Babolat vs Yonex:Which is more popular?
In September 2026, Yonex had more branded searches than Babolat among badminton brands in New Zealand. Yonex had about 1,700 branded searches, while Babolat had 1,330. Yonex made up 40% of all badminton brand searches we track, and Babolat accounted for 31.3%. When we asked ChatGPT and Google AI Overviews about badminton brands, Yonex appeared in all five answers and Babolat in two. Yonex was mentioned before Babolat in every answer.
Who do people search for more?
Yonex, about 28% more searches than Babolat
Who does AI mention more?
Yonex, mentioned in every answer we collected
Who does AI recommend more?
Yonex, named ahead of Babolat in every answer
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Top badminton brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yonex appeared in all five answers. Babolat was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Yonex was listed before Babolat in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yonex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Li-Ning5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Victor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Babolat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ashaway2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about badminton brands
5 answers
Asked ChatGPT
“Which badminton brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best badminton brands in New Zealand?”
Asked ChatGPT
“What's the best badminton brand in New Zealand for club play?”
Searched Google, AI Overview
“badminton racket nz”
Searched Google, AI Overview
“badminton brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Babolat or Yonex more popular in search?
This chart shows how often people search Google for Babolat and Yonex by name. Each line represents a brand's share of searches for all five badminton brands we track, month by month, from searches in New Zealand.
Share of searches by month for Yonex, Babolat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yonex | Babolat | Li-Ning | Victor | Ashaway |
|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 37.4% | 20.5% | 3.6% | 1% |
| Nov 2025 | 37% | 37.8% | 21.3% | 3.5% | 0.5% |
| Dec 2025 | 36.8% | 35.3% | 22.8% | 4.6% | 0.57% |
| Jan 2026 | 46.4% | 35.2% | 15.7% | 2.4% | 0.39% |
| Feb 2026 | 42% | 36.7% | 18.5% | 2.4% | 0.41% |
| Mar 2026 | 42.9% | 30.1% | 21.1% | 5.1% | 0.81% |
| Apr 2026 | 44.2% | 25.8% | 26% | 3.5% | 0.65% |
| May 2026 | 41.6% | 25.2% | 26.3% | 5.8% | 1.2% |
| Jun 2026 | 25.3% | 16.3% | 55.5% | 2.3% | 0.58% |
| Jul 2026 | 40.5% | 27% | 27.3% | 4.5% | 0.75% |
| Aug 2026 | 38% | 28% | 28% | 5.3% | 0.72% |
| Sep 2026 | 40% | 31.3% | 24.7% | 3.3% | 0.71% |
How has the Babolat and Yonex comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Yonex took it in December 2025.
- Across the 12 months ending September 2026, Babolat’s share of searches among badminton brands in New Zealand moved from 37.4% to 31.3%, and its estimated monthly branded searches moved from 1.5K to 1.3K.
- Across the 12 months ending September 2026, Yonex’s share of searches among badminton brands in New Zealand moved from 37.4% to 40%, and its estimated monthly branded searches moved from 1.5K to 1.7K.
How did search popularity change for New Zealand badminton brands in September 2026?
2 changes
In September 2026, Babolat gained share of searches among badminton brands in New Zealand, from 28% to 31.3%.
In September 2026, Yonex gained share of searches among badminton brands in New Zealand, from 38% to 40%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Babolat’s and Yonex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among badminton brands
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