Badminton brands in New Zealand:Which are most popular?
In September 2026, Yonex was the most searched badminton brand in New Zealand, accounting for 40% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Yonex, Li-Ning and Victor showed up in every answer. Yonex was recommended most often, coming first in every response.
YonexShare of searches 40%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BabolatShare of searches 31.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Li-NingShare of searches 24.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
VictorShare of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd- AshawayShare of searches 0.71%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top badminton brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Yonex, Li-Ning and Victor appeared every time. Yonex was recommended most often, coming first in every answer. Victor was second, and Li-Ning was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yonex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Li-Ning5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Victor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Babolat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ashaway2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about badminton brands
5 answers
Asked ChatGPT
“Which badminton brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best badminton brands in New Zealand?”
Asked ChatGPT
“What's the best badminton brand in New Zealand for club play?”
Searched Google, AI Overview
“badminton racket nz”
Searched Google, AI Overview
“badminton brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which badminton brands do people search for most?
This chart shows how often people search Google for each badminton brand by name. Each line represents a brand's share of searches for all five badminton brands we track, month by month, from searches in New Zealand.
Share of searches by month for Yonex, Babolat, Li-Ning, Victor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yonex | Babolat | Li-Ning | Victor | Ashaway |
|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 37.4% | 20.5% | 3.6% | 1% |
| Nov 2025 | 37% | 37.8% | 21.3% | 3.5% | 0.5% |
| Dec 2025 | 36.8% | 35.3% | 22.8% | 4.6% | 0.57% |
| Jan 2026 | 46.4% | 35.2% | 15.7% | 2.4% | 0.39% |
| Feb 2026 | 42% | 36.7% | 18.5% | 2.4% | 0.41% |
| Mar 2026 | 42.9% | 30.1% | 21.1% | 5.1% | 0.81% |
| Apr 2026 | 44.2% | 25.8% | 26% | 3.5% | 0.65% |
| May 2026 | 41.6% | 25.2% | 26.3% | 5.8% | 1.2% |
| Jun 2026 | 25.3% | 16.3% | 55.5% | 2.3% | 0.58% |
| Jul 2026 | 40.5% | 27% | 27.3% | 4.5% | 0.75% |
| Aug 2026 | 38% | 28% | 28% | 5.3% | 0.72% |
| Sep 2026 | 40% | 31.3% | 24.7% | 3.3% | 0.71% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40% | 1.7K | +6.9% | +2 points | |
| 2, held 2nd | 31.3% | 1.3K | +13.7% | +3.3 points | |
| 3, held 3rd | 24.7% | 1.1K | -10.3% | -3.3 points | |
| 4, held 4th | 3.3% | 140 | -36.4% | -2 points | |
| 5, held 5th | 0.71% | 30 | 0% | 0 points |
1.
Yonex40%
Held 1st. 1.7K estimated branded searches, +6.9% vs prior month. Share +2 points.
2.
Babolat31.3%
Held 2nd. 1.3K estimated branded searches, +13.7% vs prior month. Share +3.3 points.
3.
Li-Ning24.7%
Held 3rd. 1.1K estimated branded searches, -10.3% vs prior month. Share -3.3 points.
4.
Victor3.3%
Held 4th. 140 estimated branded searches, -36.4% vs prior month. Share -2 points.
5.Ashaway
0.71%
Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among badminton brands in New Zealand?
5 brands
In September 2026, Yonex was the most searched among badminton brands in New Zealand, with an estimated 1.7K branded searches, 40% of all searches for the five we track. Babolat is in 2nd place, 8.7 percentage points behind at 31.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Yonex | 37.4% → 40% | 46.4%Jan 2026 | 25.3%Jun 2026 | 2nd → 1st |
| Babolat | 37.4% → 31.3% | 37.8%Nov 2025 | 16.3%Jun 2026 | 1st → 2nd |
| Li-Ning | 20.5% → 24.7% | 55.5%Jun 2026 | 15.7%Jan 2026 | 3rd |
| Victor | 3.6% → 3.3% | 5.8%May 2026 | 2.3%Jun 2026 | 4th |
| Ashaway | 1% → 0.71% | 1.2%May 2026 | 0.39%Jan 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Yonex’s share of searches among badminton brands in New Zealand increased from 37.4% to 40%.
- Across the 12 months ending September 2026, Babolat’s share of searches among badminton brands in New Zealand decreased from 37.4% to 31.3%.
- Across the 12 months ending September 2026, Li-Ning’s share of searches among badminton brands in New Zealand increased from 20.5% to 24.7%.
- Across the 12 months ending September 2026, Yonex’s share of searches among badminton brands in New Zealand peaked at 46.4% in January 2026 and was lowest at 25.3% in June 2026.
- Across the 12 months ending September 2026, Babolat’s share of searches among badminton brands in New Zealand peaked at 37.8% in November 2025 and was lowest at 16.3% in June 2026.
- Across the 12 months ending September 2026, Li-Ning’s share of searches among badminton brands in New Zealand peaked at 55.5% in June 2026 and was lowest at 15.7% in January 2026.
- Across the 12 months ending September 2026, Victor’s share of searches among badminton brands in New Zealand peaked at 5.8% in May 2026 and was lowest at 2.3% in June 2026.
- Across the 12 months ending September 2026, Yonex rose from 2nd to 1st among badminton brands in New Zealand.
- Across the 12 months ending September 2026, Babolat fell from 1st to 2nd among badminton brands in New Zealand.
- Across the 12 months ending September 2026, Victor and Ashaway held steady: their share of searches among badminton brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand badminton brands in September 2026?
5 changes
In September 2026, Babolat gained share of searches among badminton brands in New Zealand, from 28% to 31.3%.
In September 2026, Yonex gained share of searches among badminton brands in New Zealand, from 38% to 40%.
In September 2026, Li-Ning lost share of searches among badminton brands in New Zealand, from 28% to 24.7%.
In September 2026, Victor lost share of searches among badminton brands in New Zealand, from 5.3% to 3.3%.
Estimated monthly branded searches for Ashaway in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.
Compare popularity between leading brands
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