Li-Ning vs Yonex:Which is more popular?
In September 2026, Yonex had more branded searches than Li-Ning among badminton brands in New Zealand. Yonex had about 1,700 branded searches, while Li-Ning had 1,050. Yonex made up 40% of all badminton brand searches we track, and Li-Ning accounted for 24.7%. When we asked ChatGPT and Google AI Overviews about badminton brands, both Li-Ning and Yonex appeared in all five answers. Yonex was mentioned before Li-Ning in every answer.
Who do people search for more?
Yonex, about 62% more searches than Li-Ning
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Yonex, named ahead of Li-Ning in every answer
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Top badminton brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Li-Ning and Yonex showed up in all five answers. Yonex was listed before Li-Ning in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yonex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Li-Ning5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Victor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Babolat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ashaway2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about badminton brands
5 answers
Asked ChatGPT
“Which badminton brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best badminton brands in New Zealand?”
Asked ChatGPT
“What's the best badminton brand in New Zealand for club play?”
Searched Google, AI Overview
“badminton racket nz”
Searched Google, AI Overview
“badminton brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Li-Ning or Yonex more popular in search?
This chart shows how often people search Google for Li-Ning and Yonex by name. Each line represents a brand's share of searches for all five badminton brands we track, month by month, from searches in New Zealand.
Share of searches by month for Yonex, Li-Ning. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yonex | Babolat | Li-Ning | Victor | Ashaway |
|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 37.4% | 20.5% | 3.6% | 1% |
| Nov 2025 | 37% | 37.8% | 21.3% | 3.5% | 0.5% |
| Dec 2025 | 36.8% | 35.3% | 22.8% | 4.6% | 0.57% |
| Jan 2026 | 46.4% | 35.2% | 15.7% | 2.4% | 0.39% |
| Feb 2026 | 42% | 36.7% | 18.5% | 2.4% | 0.41% |
| Mar 2026 | 42.9% | 30.1% | 21.1% | 5.1% | 0.81% |
| Apr 2026 | 44.2% | 25.8% | 26% | 3.5% | 0.65% |
| May 2026 | 41.6% | 25.2% | 26.3% | 5.8% | 1.2% |
| Jun 2026 | 25.3% | 16.3% | 55.5% | 2.3% | 0.58% |
| Jul 2026 | 40.5% | 27% | 27.3% | 4.5% | 0.75% |
| Aug 2026 | 38% | 28% | 28% | 5.3% | 0.72% |
| Sep 2026 | 40% | 31.3% | 24.7% | 3.3% | 0.71% |
How has the Li-Ning and Yonex comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Li-Ning took it in June 2026, Yonex took it in July 2026.
- Across the 12 months ending September 2026, Li-Ning’s share of searches among badminton brands in New Zealand moved from 20.5% to 24.7%, and its estimated monthly branded searches moved from 800 to 1.1K.
- Across the 12 months ending September 2026, Yonex’s share of searches among badminton brands in New Zealand moved from 37.4% to 40%, and its estimated monthly branded searches moved from 1.5K to 1.7K.
How did search popularity change for New Zealand badminton brands in September 2026?
2 changes
In September 2026, Yonex gained share of searches among badminton brands in New Zealand, from 38% to 40%.
In September 2026, Li-Ning lost share of searches among badminton brands in New Zealand, from 28% to 24.7%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Li-Ning’s and Yonex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among badminton brands
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