Brandwave

How popular isLi-Ning?

In September 2026, people searched for Li-Ning by name about 1,050 times in New Zealand, a 31.3% increase from the previous year. These searches made up 24.7% of all New Zealand badminton brand searches, placing Li-Ning third out of five brands. When we asked both ChatGPT and Google AI Overviews about badminton brands, Li-Ning appeared in all answers and was the third most recommended of the five.

Search and AI answers in September 2026

Li-Ning is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. YonexShare of searches 40%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BabolatShare of searches 31.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. Li-NingShare of searches 24.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. VictorShare of searches 3.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. AshawayShare of searches 0.71%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top badminton brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Li-Ning appeared in all five answers. Li-Ning is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yonex1st
  2. Victor2nd
  3. Li-Ning3rd
  4. Ashaway4th
  5. Babolat5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yonex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Li-Ning5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Victor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Babolat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ashaway2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about badminton brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which badminton brands compete with Li-Ning?

Li-Ning against badminton brands in New Zealand, by month

Share of searches by month for Yonex, Babolat, Li-Ning, Victor. The figures are in the table below the chart.

View monthly share of searches table
MonthYonexBabolatLi-NingVictorAshaway
Oct 202537.4%37.4%20.5%3.6%1%
Nov 202537%37.8%21.3%3.5%0.5%
Dec 202536.8%35.3%22.8%4.6%0.57%
Jan 202646.4%35.2%15.7%2.4%0.39%
Feb 202642%36.7%18.5%2.4%0.41%
Mar 202642.9%30.1%21.1%5.1%0.81%
Apr 202644.2%25.8%26%3.5%0.65%
May 202641.6%25.2%26.3%5.8%1.2%
Jun 202625.3%16.3%55.5%2.3%0.58%
Jul 202640.5%27%27.3%4.5%0.75%
Aug 202638%28%28%5.3%0.72%
Sep 202640%31.3%24.7%3.3%0.71%

  1. 1.Yonex

    40%

    Held 1st. 1.7K estimated branded searches, +6.9% vs prior month. Share +2 points.

  2. 2.Babolat

    31.3%

    Held 2nd. 1.3K estimated branded searches, +13.7% vs prior month. Share +3.3 points.

  3. 3.Li-Ning

    24.7%

    Held 3rd. 1.1K estimated branded searches, -10.3% vs prior month. Share -3.3 points.

  4. 4.Victor

    3.3%

    Held 4th. 140 estimated branded searches, -36.4% vs prior month. Share -2 points.

  5. 5.Ashaway

    0.71%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Li-Ning and its closest rivals

Every comparison with Li-Ning

3 comparisons

How has branded search demand for Li-Ning changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Li-Ning in New Zealand rose from 800 to 1.1K.
  • Across the 12 months ending September 2026, Li-Ning’s share of searches among badminton brands in New Zealand increased from 20.5% to 24.7%.
  • Across the 12 months ending September 2026, Li-Ning’s share of searches among badminton brands in New Zealand peaked at 55.5% in June 2026 and was lowest at 15.7% in January 2026.

How did search popularity change for New Zealand badminton brands in September 2026?

5 changes

  1. In September 2026, Babolat gained share of searches among badminton brands in New Zealand, from 28% to 31.3%.

  2. In September 2026, Yonex gained share of searches among badminton brands in New Zealand, from 38% to 40%.

  3. In September 2026, Li-Ning lost share of searches among badminton brands in New Zealand, from 28% to 24.7%.

  4. In September 2026, Victor lost share of searches among badminton brands in New Zealand, from 5.3% to 3.3%.

  5. Estimated monthly branded searches for Ashaway in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are Li-Ning’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Li-Ning’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • li-ning
  • li-ning badminton

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How the Brand Demand Index is measured

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