Ashaway vs Li-Ning:Which is more popular?
In September 2026, Li-Ning had more branded searches than Ashaway among badminton brands in New Zealand. Li-Ning had about 1,050 branded searches, while Ashaway had 30. Li-Ning made up 24.7% of all badminton brand searches we track, and Ashaway accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about badminton brands, Li-Ning appeared in all five answers and Ashaway in two. Li-Ning was mentioned before Ashaway in every answer.
Who do people search for more?
Li-Ning, about 35 searches for every 1 for Ashaway
Who does AI mention more?
Li-Ning, mentioned in every answer we collected
Who does AI recommend more?
Li-Ning, named ahead of Ashaway in every answer
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Top badminton brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Li-Ning appeared in all five answers. Ashaway was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Li-Ning was listed before Ashaway in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yonex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Li-Ning5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Victor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Babolat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ashaway2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about badminton brands
5 answers
Asked ChatGPT
“Which badminton brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best badminton brands in New Zealand?”
Asked ChatGPT
“What's the best badminton brand in New Zealand for club play?”
Searched Google, AI Overview
“badminton racket nz”
Searched Google, AI Overview
“badminton brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Ashaway or Li-Ning more popular in search?
This chart shows how often people search Google for Ashaway and Li-Ning by name. Each line represents a brand's share of searches for all five badminton brands we track, month by month, from searches in New Zealand.
Share of searches by month for Li-Ning, Ashaway. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yonex | Babolat | Li-Ning | Victor | Ashaway |
|---|---|---|---|---|---|
| Oct 2025 | 37.4% | 37.4% | 20.5% | 3.6% | 1% |
| Nov 2025 | 37% | 37.8% | 21.3% | 3.5% | 0.5% |
| Dec 2025 | 36.8% | 35.3% | 22.8% | 4.6% | 0.57% |
| Jan 2026 | 46.4% | 35.2% | 15.7% | 2.4% | 0.39% |
| Feb 2026 | 42% | 36.7% | 18.5% | 2.4% | 0.41% |
| Mar 2026 | 42.9% | 30.1% | 21.1% | 5.1% | 0.81% |
| Apr 2026 | 44.2% | 25.8% | 26% | 3.5% | 0.65% |
| May 2026 | 41.6% | 25.2% | 26.3% | 5.8% | 1.2% |
| Jun 2026 | 25.3% | 16.3% | 55.5% | 2.3% | 0.58% |
| Jul 2026 | 40.5% | 27% | 27.3% | 4.5% | 0.75% |
| Aug 2026 | 38% | 28% | 28% | 5.3% | 0.72% |
| Sep 2026 | 40% | 31.3% | 24.7% | 3.3% | 0.71% |
How has the Ashaway and Li-Ning comparison changed over the last 12 months?
3 findings
- Li-Ning was ahead of Ashaway in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ashaway’s share of searches among badminton brands in New Zealand moved from 1% to 0.71%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 12 months ending September 2026, Li-Ning’s share of searches among badminton brands in New Zealand moved from 20.5% to 24.7%, and its estimated monthly branded searches moved from 800 to 1.1K.
How did search popularity change for New Zealand badminton brands in September 2026?
2 changes
In September 2026, Li-Ning lost share of searches among badminton brands in New Zealand, from 28% to 24.7%.
Estimated monthly branded searches for Ashaway in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Ashaway’s and Li-Ning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among badminton brands
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