Adidas vs Wilson:Which is more popular?
In September 2026, Wilson had more branded searches than Adidas among padel racket brands in New Zealand. Wilson had about 1,040 branded searches, while Adidas had 10. Wilson made up 22.7% of all padel racket brand searches we track, and Adidas accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about padel racket brands, Adidas and Wilson each appeared in three of the five answers. Adidas was mentioned before Wilson in three out of four answers that named either.
Who do people search for more?
Wilson, about 104 searches for every 1 for Adidas
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Adidas, named ahead of Wilson in 3 of 4 answers
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Top padel racket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adidas was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wilson was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Adidas was listed before Wilson in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Head5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bullpadel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Babolat3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Wilson3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yonex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about padel racket brands
5 answers
Asked ChatGPT
“Which padel racket brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best padel racket brands in New Zealand?”
Asked ChatGPT
“What's the best padel racket brand in New Zealand for intermediate players?”
Searched Google, AI Overview
“best padel racket”
Searched Google, AI Overview
“padel racket for beginners”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Adidas or Wilson more popular in search?
This chart shows how often people search Google for Adidas and Wilson by name. Each line represents a brand's share of searches for all seven padel racket brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wilson, Adidas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yonex | Babolat | Wilson | Nox | Bullpadel | Adidas | Head |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 32.4% | 23.9% | 10.6% | 0.22% | 0.22% | 0.22% |
| Nov 2025 | 31.2% | 31.8% | 29.7% | 6.7% | 0.42% | 0.21% | 0% |
| Dec 2025 | 33.9% | 32.6% | 22.1% | 10.3% | 0.53% | 0.26% | 0.26% |
| Jan 2026 | 38.6% | 29.3% | 25% | 6.4% | 0.33% | 0.16% | 0.16% |
| Feb 2026 | 33.5% | 29.3% | 31.2% | 5.2% | 0.32% | 0.32% | 0.16% |
| Mar 2026 | 32.4% | 22.7% | 38.2% | 6% | 0.31% | 0.31% | 0.15% |
| Apr 2026 | 37.3% | 21.8% | 32.9% | 7.1% | 0.55% | 0.18% | 0.18% |
| May 2026 | 35.6% | 21.5% | 36% | 6.3% | 0.4% | 0.2% | 0% |
| Jun 2026 | 37.3% | 24% | 31.3% | 6.9% | 0.43% | 0.21% | 0% |
| Jul 2026 | 33.8% | 22.5% | 35.9% | 6.7% | 0.63% | 0.21% | 0.21% |
| Aug 2026 | 35.6% | 26.2% | 26.2% | 10.7% | 0.89% | 0.22% | 0.22% |
| Sep 2026 | 37% | 29% | 22.7% | 10.5% | 0.65% | 0.22% | 0% |
How has the Adidas and Wilson comparison changed over the last 12 months?
3 findings
- Wilson was ahead of Adidas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among padel racket brands in New Zealand held steady at 0.22%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Wilson’s share of searches among padel racket brands in New Zealand moved from 23.9% to 22.7%, and its estimated monthly branded searches moved from 1.1K to 1K.
How did search popularity change for New Zealand padel racket brands in September 2026?
1 change
In September 2026, Wilson lost share of searches among padel racket brands in New Zealand, from 26.2% to 22.7%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Adidas’ and Wilson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among padel racket brands
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