Adidas vs etnies:Which is more popular?
In September 2026, Adidas had more branded searches than etnies among skate shoes brands in New Zealand. Adidas had about 67,000 branded searches, while etnies had 320. Adidas made up 28.3% of all skate shoes brand searches we track, and etnies accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about skate shoes brands, Adidas and etnies each appeared in four of the five answers. etnies was mentioned before Adidas in three out of five answers.
Who do people search for more?
Adidas, about 209 searches for every 1 for etnies
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
etnies, named ahead of Adidas in 3 of 5 answers
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Top skate shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adidas was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. etnies was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. etnies was listed before Adidas in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vans5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Adidas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- etnies4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DVS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about skate shoes brands
5 answers
Asked ChatGPT
“Which skate shoe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best skate shoe brands in New Zealand?”
Asked ChatGPT
“What's the best skate shoe brand in New Zealand for everyday skating?”
Searched Google, AI Overview
“skate shoes nz”
Searched Google, AI Overview
“skate shoe brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Adidas or etnies more popular in search?
This chart shows how often people search Google for Adidas and etnies by name. Each line represents a brand's share of searches for all seven skate shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Adidas, etnies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | Vans | DVS | etnies |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.6% | 28.2% | 25.4% | 10.5% | 0.7% | 0.41% | 0.18% |
| Nov 2025 | 36.4% | 29.1% | 24.1% | 9.4% | 0.56% | 0.26% | 0.12% |
| Dec 2025 | 38.1% | 25.8% | 23.4% | 11.7% | 0.64% | 0.21% | 0.12% |
| Jan 2026 | 38% | 25.1% | 25.6% | 10.3% | 0.68% | 0.33% | 0.1% |
| Feb 2026 | 35.7% | 27.5% | 25.7% | 9.9% | 0.62% | 0.48% | 0.11% |
| Mar 2026 | 34.4% | 29.3% | 24.5% | 10.6% | 0.54% | 0.45% | 0.14% |
| Apr 2026 | 32.9% | 28.4% | 26.6% | 10.7% | 0.6% | 0.72% | 0.12% |
| May 2026 | 30.7% | 28.9% | 29% | 9.5% | 0.68% | 0.96% | 0.16% |
| Jun 2026 | 29.2% | 26.6% | 28.6% | 13.9% | 0.57% | 0.91% | 0.15% |
| Jul 2026 | 30.9% | 28.6% | 25.5% | 13.3% | 0.61% | 0.97% | 0.13% |
| Aug 2026 | 32.5% | 27.7% | 26.6% | 11.8% | 0.73% | 0.52% | 0.13% |
| Sep 2026 | 30.7% | 28.3% | 27.8% | 12.1% | 0.75% | 0.3% | 0.14% |
How has the Adidas and etnies comparison changed over the last 12 months?
3 findings
- Adidas was ahead of etnies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among skate shoes brands in New Zealand moved from 28.2% to 28.3%, and its estimated monthly branded searches moved from 60.5K to 67K.
- Across the 12 months ending September 2026, etnies’ share of searches among skate shoes brands in New Zealand moved from 0.18% to 0.14%, and its estimated monthly branded searches moved from 390 to 320.
How did search popularity change for New Zealand skate shoes brands in September 2026?
2 changes
In September 2026, Adidas gained share of searches among skate shoes brands in New Zealand, from 27.7% to 28.3%.
Estimated monthly branded searches for etnies in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Adidas’ and etnies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among skate shoes brands
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