How popular isAdidas?
In September 2026, people searched for Adidas by name about 79,100 times in New Zealand, a 13.1% increase from the previous year. These searches made up 19.6% of all New Zealand sneaker brand searches, placing Adidas second out of ten brands. When we asked both ChatGPT and Google AI Overviews about sneaker brands, Adidas appeared in all answers and was the third most recommended of the ten.
Adidas is the second most searched of 10 competitors and the third most recommended in AI answers.
NikeShare of searches 23.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
AdidasShare of searches 19.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
New BalanceShare of searches 19.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
ASICSShare of searches 13.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
PumaShare of searches 8.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th
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Top sneaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Adidas appeared in all three answers. Adidas is the third most recommended of the ten.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adidas3 of 3Named in 3 of 3 ChatGPT answers
- New Balance3 of 3Named in 3 of 3 ChatGPT answers
- ASICS3 of 3Named in 3 of 3 ChatGPT answers
- Nike2 of 3Named in 2 of 3 ChatGPT answers
Skechers2 of 3Named in 2 of 3 ChatGPT answers- Puma1 of 3Named in 1 of 3 ChatGPT answers
Converse1 of 3Named in 1 of 3 ChatGPT answers
Allbirds1 of 3Named in 1 of 3 ChatGPT answers
Vans1 of 3Named in 1 of 3 ChatGPT answers
Reebok0 of 3Named in 0 of 3 ChatGPT answers
See every answer about sneaker brands
3 answers
Asked ChatGPT
“Which sneaker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sneaker brands in New Zealand?”
Asked ChatGPT
“What's the best sneaker brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“sneakers nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“walking shoes nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which sneaker brands compete with Adidas?
Share of searches by month for Nike, Adidas, New Balance, ASICS, Puma, Skechers, Converse, Reebok. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | ASICS | Puma | Skechers | Converse | Reebok | Allbirds | Vans |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.7% | 19.8% | 17.5% | 11.7% | 7.7% | 8.5% | 4.4% | 2.2% | 1.9% | 0.64% |
| Nov 2025 | 26.8% | 20.4% | 16.7% | 10.8% | 6.8% | 9.3% | 4% | 1.9% | 2.7% | 0.51% |
| Dec 2025 | 28.9% | 18.8% | 16.9% | 10.1% | 8.7% | 8.4% | 4.1% | 1.9% | 1.6% | 0.55% |
| Jan 2026 | 27.6% | 17.4% | 17.3% | 13.9% | 7.4% | 8.2% | 3.6% | 2.2% | 1.9% | 0.58% |
| Feb 2026 | 25.7% | 18.5% | 17.2% | 15.2% | 7% | 7.9% | 3.9% | 2% | 2.1% | 0.57% |
| Mar 2026 | 24.7% | 19.7% | 16.6% | 12.7% | 7.3% | 7.7% | 3.8% | 2% | 4.9% | 0.48% |
| Apr 2026 | 22.2% | 18.1% | 16.5% | 12% | 7% | 7.4% | 3.7% | 1.8% | 10.7% | 0.49% |
| May 2026 | 23.2% | 20.9% | 20.3% | 12.4% | 7% | 7.5% | 3.8% | 1.9% | 2.4% | 0.59% |
| Jun 2026 | 22.4% | 19.5% | 21.3% | 11.6% | 9.9% | 7% | 3.5% | 1.9% | 2.3% | 0.56% |
| Jul 2026 | 23.9% | 20.5% | 18.9% | 12.9% | 9.4% | 6.4% | 3.7% | 2.1% | 1.7% | 0.61% |
| Aug 2026 | 24.9% | 19.9% | 18.4% | 13.2% | 8.3% | 7.3% | 3.7% | 2% | 1.6% | 0.69% |
| Sep 2026 | 23.1% | 19.6% | 19.5% | 13.1% | 8.3% | 7.3% | 5.1% | 2.1% | 1.4% | 0.67% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.1% | 92.4K | -8% | -1.8 points | |
| 2, held 2nd | 19.6% | 78.3K | -2.4% | -0.3 points | |
| 3, held 3rd | 19.5% | 78K | +4.8% | +1.1 points | |
| 4, held 4th | 13.1% | 52.4K | -1.5% | -0.1 points | |
| 5, held 5th | 8.3% | 33.1K | -1.6% | -0.1 points | |
| 6, held 6th | 7.3% | 29.2K | -1.4% | 0 points | |
| 7, held 7th | 5.1% | 20.3K | +35.9% | +1.4 points | |
| 8, held 8th | 2.1% | 8.2K | +1.6% | +0.1 points | |
| 9, held 9th | 1.4% | 5.5K | -16.2% | -0.2 points | |
| 10, held 10th | 0.67% | 2.7K | -3.2% | 0 points |
1.
Nike23.1%
Held 1st. 92.4K estimated branded searches, -8% vs prior month. Share -1.8 points.
2.
Adidas19.6%
Held 2nd. 78.3K estimated branded searches, -2.4% vs prior month. Share -0.3 points.
19.5%
Held 3rd. 78K estimated branded searches, +4.8% vs prior month. Share +1.1 points.
4.
ASICS13.1%
Held 4th. 52.4K estimated branded searches, -1.5% vs prior month. Share -0.1 points.
5.
Puma8.3%
Held 5th. 33.1K estimated branded searches, -1.6% vs prior month. Share -0.1 points.
6.
Skechers7.3%
Held 6th. 29.2K estimated branded searches, -1.4% vs prior month. Share 0 points.
7.
Converse5.1%
Held 7th. 20.3K estimated branded searches, +35.9% vs prior month. Share +1.4 points.
8.
Reebok2.1%
Held 8th. 8.2K estimated branded searches, +1.6% vs prior month. Share +0.1 points.
9.
Allbirds1.4%
Held 9th. 5.5K estimated branded searches, -16.2% vs prior month. Share -0.2 points.
10.
Vans0.67%
Held 10th. 2.7K estimated branded searches, -3.2% vs prior month. Share 0 points.
Compare popularity between Adidas and its closest rivals
Every comparison with Adidas
32 comparisons
- Adidas vs Nike
- Adidas vs New Balance
- Adidas vs Lululemon
- Adidas vs ASICS
- Adidas vs Puma
- Adidas vs Skechers
- Adidas vs Converse
- Adidas vs Under Armour
- Adidas vs Reebok
- Adidas vs Allbirds
- Adidas vs Canterbury
- Adidas vs Mizuno
- Adidas vs Vans
- Adidas vs Ecco
- Adidas vs FootJoy
- Adidas vs Steeden
- Adidas vs DVS
- Adidas vs Gilbert
- Adidas vs Anta
- Adidas vs Berlei
- Adidas vs etnies
- Adidas vs Victoria's Secret
- Adidas vs Joma
- Adidas vs BLK
- Adidas vs Shock Absorber
- Adidas vs Select
- Adidas vs Grays
- Adidas vs Gryphon
- Adidas vs Kookaburra
- Adidas vs Mitre
- Adidas vs OBO
- Adidas vs Osaka
How has branded search demand for Adidas changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Adidas in New Zealand rose from 69.9K to 79.1K.
- Across the 12 months ending September 2026, Adidas’ share of searches among sneaker brands in New Zealand peaked at 20.9% in May 2026 and was lowest at 17.4% in January 2026.
How did search popularity change for New Zealand sneaker brands in September 2026?
6 changes
In September 2026, Converse gained share of searches among sneaker brands in New Zealand, from 3.7% to 5.1%.
In September 2026, New Balance gained share of searches among sneaker brands in New Zealand, from 18.4% to 19.5%.
In September 2026, Nike lost share of searches among sneaker brands in New Zealand, from 24.9% to 23.1%.
Puma’s share of searches among sneaker brands in New Zealand has lost ground for 3 months in a row, from 9.9% to 8.3% in September 2026.
Allbirds’ share of searches among sneaker brands in New Zealand has lost ground for 3 months in a row, from 2.3% to 1.4% in September 2026.
Estimated monthly branded searches for ASICS in New Zealand rose 27.6% over 12 measured months, from 41.1K to 52.4K in September 2026.
How are Adidas’ branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Adidas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- adidas
- adidas adizero
- adidas campus
- adidas gazelle
- adidas hockey
- adidas jacket
- adidas logos
- adidas originals
- adidas outlets
- adidas padel
- adidas predator
- adidas rugby
- adidas rugby boots
- adidas running shoes
- adidas samba
- adidas samba og
- adidas shoes
- adidas slides
- adidas sneakers
- adidas spezial
- adidas superstar
- adidas trackpants
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Where does Adidas compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sneaker brands | 2nd of 10 | 19.6% | Shown above |
| Casual shoes brands | 2nd of 7 | 21.9% | Show ranking |
| Rugby cleats brands | 2nd of 6 | 26% | Show ranking |
| Football boot brands | 2nd of 6 | 27.2% | Show ranking |
| Basketball shoe brands | 2nd of 6 | 27.6% | Show ranking |
| Skate shoes brands | 2nd of 7 | 28.3% | Show ranking |
| Sports bra brands | 3rd of 7 | 29.4% | Show ranking |
| Turf shoes brands | 2nd of 5 | 30.8% | Show ranking |
| Football cleats brands | 2nd of 4 | 31.3% | Show ranking |
| Indoor soccer shoes brands | 2nd of 5 | 38.9% | Show ranking |
| Soccer boots brands | 2nd of 4 | 38.9% | Show ranking |
| Football brands | 2nd of 5 | 39.8% | Show ranking |
| Golf shoe brands | 2nd of 5 | 39.8% | Show ranking |
| Rugby gear brands | 3rd of 6 | 9.9% | Show ranking |
| Padel racket brands | 6th of 7 | 0.22% | Show ranking |
| Hockey gear brands | 5th of 8 | 4.3% | Show ranking |
Is Adidas your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.