Turf shoes brands in New Zealand:Which are most popular?
In September 2026, Nike was the most searched turf shoes brand in New Zealand, accounting for 33.4% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Nike and Adidas showed up in every answer. Adidas was recommended most often, coming first in all four responses that gave a list.
NikeShare of searches 33.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
AdidasShare of searches 30.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
New BalanceShare of searches 30.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Under ArmourShare of searches 3.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MizunoShare of searches 1.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Follow turf shoes brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top turf shoes brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Nike and Adidas appeared every time. Adidas was recommended most often, coming first in all four answers that gave a list. Nike was second, and Mizuno was third. Under Armour, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Adidas1st
- Nike2nd
- Mizuno3rd
- New Balance4th
- Under Armour–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mizuno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Balance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Under Armour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about turf shoes brands
5 answers
Asked ChatGPT
“Which turf shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best turf shoes brands in New Zealand?”
Asked ChatGPT
“What's the best turf shoes brand in New Zealand for artificial grass?”
Searched Google, AI Overview
“best turf shoes”
Searched Google, AI Overview
“turf shoes brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which turf shoes brands do people search for most?
This chart shows how often people search Google for each turf shoes brand by name. Each line represents a brand's share of searches for all five turf shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nike, Adidas, New Balance, Under Armour. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Under Armour | Mizuno |
|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 30.1% | 27.1% | 4.4% | 1.6% |
| Nov 2025 | 38.4% | 30.8% | 25.5% | 4.2% | 1.2% |
| Dec 2025 | 41.2% | 27.9% | 25.3% | 4.3% | 1.3% |
| Jan 2026 | 40.1% | 26.5% | 27% | 4.3% | 2% |
| Feb 2026 | 37.7% | 29% | 27.1% | 4% | 2.2% |
| Mar 2026 | 36.9% | 31.4% | 26.2% | 3.4% | 2.1% |
| Apr 2026 | 35.1% | 30.2% | 28.4% | 4% | 2.2% |
| May 2026 | 32.7% | 30.8% | 30.9% | 3.6% | 1.9% |
| Jun 2026 | 32.8% | 29.9% | 32.1% | 3.5% | 1.7% |
| Jul 2026 | 34.1% | 31.5% | 28.2% | 4.4% | 1.8% |
| Aug 2026 | 35.2% | 30.1% | 28.9% | 4.1% | 1.7% |
| Sep 2026 | 33.4% | 30.8% | 30.2% | 3.8% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.4% | 72.7K | -9.9% | -1.8 points | |
| 2, held 2nd | 30.8% | 67K | -2.8% | +0.7 points | |
| 3, held 3rd | 30.2% | 65.7K | -0.76% | +1.3 points | |
| 4, held 4th | 3.8% | 8.4K | -10.8% | -0.2 points | |
| 5, held 5th | 1.8% | 3.9K | -0.26% | +0.1 points |
1.
Nike33.4%
Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.8 points.
2.
Adidas30.8%
Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +0.7 points.
30.2%
Held 3rd. 65.7K estimated branded searches, -0.76% vs prior month. Share +1.3 points.
3.8%
Held 4th. 8.4K estimated branded searches, -10.8% vs prior month. Share -0.2 points.
5.
Mizuno1.8%
Held 5th. 3.9K estimated branded searches, -0.26% vs prior month. Share +0.1 points.
Which brand is most popular in search among turf shoes brands in New Zealand?
5 brands
In September 2026, Nike was the most searched among turf shoes brands in New Zealand, with an estimated 72.7K branded searches, 33.4% of all searches for the five we track. Adidas is in 2nd place, 2.6 percentage points behind at 30.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Nike | 36.9% → 33.4% | 41.2%Dec 2025 | 32.7%May 2026 | 1st |
| Adidas | 30.1% → 30.8% | 31.5%Jul 2026 | 26.5%Jan 2026 | 2nd |
| New Balance | 27.1% → 30.2% | 32.1%Jun 2026 | 25.3%Dec 2025 | 3rd |
| Under Armour | 4.4% → 3.8% | 4.4%Jul 2026 | 3.4%Mar 2026 | 4th |
| Mizuno | 1.6% → 1.8% | 2.2%Apr 2026 | 1.2%Nov 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Nike’s share of searches among turf shoes brands in New Zealand decreased from 36.9% to 33.4%.
- Across the 12 months ending September 2026, Adidas’ share of searches among turf shoes brands in New Zealand increased from 30.1% to 30.8%.
- Across the 12 months ending September 2026, New Balance’s share of searches among turf shoes brands in New Zealand increased from 27.1% to 30.2%.
- Across the 12 months ending September 2026, Under Armour’s share of searches among turf shoes brands in New Zealand decreased from 4.4% to 3.8%.
- Across the 12 months ending September 2026, Nike’s share of searches among turf shoes brands in New Zealand peaked at 41.2% in December 2025 and was lowest at 32.7% in May 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among turf shoes brands in New Zealand peaked at 31.5% in July 2026 and was lowest at 26.5% in January 2026.
- Across the 12 months ending September 2026, New Balance’s share of searches among turf shoes brands in New Zealand peaked at 32.1% in June 2026 and was lowest at 25.3% in December 2025.
- Across the 12 months ending September 2026, Under Armour’s share of searches among turf shoes brands in New Zealand peaked at 4.4% in July 2026 and was lowest at 3.4% in March 2026.
- Across the 12 months ending September 2026, Mizuno’s share of searches among turf shoes brands in New Zealand peaked at 2.2% in April 2026 and was lowest at 1.2% in November 2025.
- Across the 12 months ending September 2026, Mizuno held steady: its share of searches among turf shoes brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand turf shoes brands in September 2026?
4 changes
In September 2026, New Balance gained share of searches among turf shoes brands in New Zealand, from 28.9% to 30.2%.
In September 2026, Adidas gained share of searches among turf shoes brands in New Zealand, from 30.1% to 30.8%.
In September 2026, Nike lost share of searches among turf shoes brands in New Zealand, from 35.2% to 33.4%.
Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.