Brandwave

How popular isMizuno?

In September 2026, people searched for Mizuno by name about 4,770 times in New Zealand, a 24.9% increase from the previous year. These searches made up 1.8% of all New Zealand turf shoes brand searches, placing Mizuno fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about turf shoes brands, Mizuno appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Mizuno is the fifth most searched of 5 competitors and the third most recommended in AI answers.

  1. NikeShare of searches 33.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. AdidasShare of searches 30.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. New BalanceShare of searches 30.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Under ArmourShare of searches 3.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MizunoShare of searches 1.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top turf shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mizuno was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mizuno is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adidas1st
  2. Nike2nd
  3. Mizuno3rd
  4. New Balance4th
  5. Under Armour–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mizuno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Balance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Under Armour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about turf shoes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which turf shoes brands compete with Mizuno?

Mizuno against turf shoes brands in New Zealand, by month

Share of searches by month for Nike, Adidas, New Balance, Under Armour, Mizuno. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalanceUnder ArmourMizuno
Oct 202536.9%30.1%27.1%4.4%1.6%
Nov 202538.4%30.8%25.5%4.2%1.2%
Dec 202541.2%27.9%25.3%4.3%1.3%
Jan 202640.1%26.5%27%4.3%2%
Feb 202637.7%29%27.1%4%2.2%
Mar 202636.9%31.4%26.2%3.4%2.1%
Apr 202635.1%30.2%28.4%4%2.2%
May 202632.7%30.8%30.9%3.6%1.9%
Jun 202632.8%29.9%32.1%3.5%1.7%
Jul 202634.1%31.5%28.2%4.4%1.8%
Aug 202635.2%30.1%28.9%4.1%1.7%
Sep 202633.4%30.8%30.2%3.8%1.8%

  1. 1.Nike

    33.4%

    Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.8 points.

  2. 2.Adidas

    30.8%

    Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +0.7 points.

  3. 3.New Balance

    30.2%

    Held 3rd. 65.7K estimated branded searches, -0.76% vs prior month. Share +1.3 points.

  4. 4.Under Armour

    3.8%

    Held 4th. 8.4K estimated branded searches, -10.8% vs prior month. Share -0.2 points.

  5. 5.Mizuno

    1.8%

    Held 5th. 3.9K estimated branded searches, -0.26% vs prior month. Share +0.1 points.

Compare popularity between Mizuno and its closest rivals

Every comparison with Mizuno

19 comparisons

How has branded search demand for Mizuno changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mizuno in New Zealand rose from 3.8K to 4.8K.
  • Across the 12 months ending September 2026, Mizuno’s share of searches among turf shoes brands in New Zealand peaked at 2.2% in April 2026 and was lowest at 1.2% in November 2025.

How did search popularity change for New Zealand turf shoes brands in September 2026?

4 changes

  1. In September 2026, New Balance gained share of searches among turf shoes brands in New Zealand, from 28.9% to 30.2%.

  2. In September 2026, Adidas gained share of searches among turf shoes brands in New Zealand, from 30.1% to 30.8%.

  3. In September 2026, Nike lost share of searches among turf shoes brands in New Zealand, from 35.2% to 33.4%.

  4. Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026.

How are Mizuno’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Mizuno’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mizuno
  • mizuno alpha
  • mizuno inspire
  • mizuno irons
  • mizuno jp
  • mizuno jpx
  • mizuno morelia
  • mizuno morelia neo
  • mizuno netball shoes
  • mizuno putter
  • mizuno running shoes
  • mizuno shoes
  • mizuno trainers
  • mizuno waves
  • mizuno wedges

Do you work for Mizuno? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mizuno compete?

Mizuno is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Rugby cleats brands6th of 61.5%Show ranking
Football boot brands6th of 61.6%Show ranking
Baseball cleats brands5th of 51.8%Show ranking
Turf shoes brands5th of 51.8%Shown above
Indoor soccer shoes brands4th of 52.3%Show ranking
Soccer boots brands4th of 42.3%Show ranking
Running shoe brands5th of 73.2%Show ranking
Cart bag brands1st of 838.9%Show ranking
Creator with pink hair and a pink jacket

Is Mizuno your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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