Mizuno vs New Balance:Which is more popular?
In September 2026, New Balance had more branded searches than Mizuno among turf shoes brands in New Zealand. New Balance had about 65,700 branded searches, while Mizuno had 3,890. New Balance made up 30.2% of all turf shoes brand searches we track, and Mizuno accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about turf shoes brands, Mizuno appeared in three of the five answers and New Balance in two. Mizuno and New Balance were each mentioned first in two of the four answers.
Who do people search for more?
New Balance, about 17 searches for every 1 for Mizuno
Who does AI mention more?
Mizuno, mentioned in 3 of 5 answers, New Balance in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top turf shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mizuno was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. New Balance was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mizuno and New Balance were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Adidas1st
Nike2nd- Mizuno3rd
- New Balance4th
Under Armour–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mizuno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Balance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Under Armour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about turf shoes brands
5 answers
Asked ChatGPT
“Which turf shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best turf shoes brands in New Zealand?”
Asked ChatGPT
“What's the best turf shoes brand in New Zealand for artificial grass?”
Searched Google, AI Overview
“best turf shoes”
Searched Google, AI Overview
“turf shoes brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Mizuno or New Balance more popular in search?
This chart shows how often people search Google for Mizuno and New Balance by name. Each line represents a brand's share of searches for all five turf shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for New Balance, Mizuno. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Under Armour | Mizuno |
|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 30.1% | 27.1% | 4.4% | 1.6% |
| Nov 2025 | 38.4% | 30.8% | 25.5% | 4.2% | 1.2% |
| Dec 2025 | 41.2% | 27.9% | 25.3% | 4.3% | 1.3% |
| Jan 2026 | 40.1% | 26.5% | 27% | 4.3% | 2% |
| Feb 2026 | 37.7% | 29% | 27.1% | 4% | 2.2% |
| Mar 2026 | 36.9% | 31.4% | 26.2% | 3.4% | 2.1% |
| Apr 2026 | 35.1% | 30.2% | 28.4% | 4% | 2.2% |
| May 2026 | 32.7% | 30.8% | 30.9% | 3.6% | 1.9% |
| Jun 2026 | 32.8% | 29.9% | 32.1% | 3.5% | 1.7% |
| Jul 2026 | 34.1% | 31.5% | 28.2% | 4.4% | 1.8% |
| Aug 2026 | 35.2% | 30.1% | 28.9% | 4.1% | 1.7% |
| Sep 2026 | 33.4% | 30.8% | 30.2% | 3.8% | 1.8% |
How has the Mizuno and New Balance comparison changed over the last 12 months?
3 findings
- New Balance was ahead of Mizuno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mizuno’s share of searches among turf shoes brands in New Zealand moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 3.2K to 3.9K.
- Across the 12 months ending September 2026, New Balance’s share of searches among turf shoes brands in New Zealand moved from 27.1% to 30.2%, and its estimated monthly branded searches moved from 54.5K to 65.7K.
How did search popularity change for New Zealand turf shoes brands in September 2026?
2 changes
In September 2026, New Balance gained share of searches among turf shoes brands in New Zealand, from 28.9% to 30.2%.
Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026.
How are branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Mizuno’s and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mizuno
11 branded search terms
- mizuno
- mizuno alpha
- mizuno inspire
- mizuno irons
- mizuno jp
- mizuno jpx
- mizuno morelia
- mizuno morelia neo
- mizuno putter
- mizuno waves
- mizuno wedges
New Balance
11 branded search terms
- new balance
- new balance 1080
- new balance 2002r
- new balance 530
- new balance 550
- new balance 574
- new balance 740
- new balance 9060
- new balance outlets
- newbalance
- newbalance 327
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