New Balance vs Under Armour:Which is more popular?
In September 2026, New Balance had more branded searches than Under Armour among turf shoes brands in New Zealand. New Balance had about 65,700 branded searches, while Under Armour had 8,370. New Balance made up 30.2% of all turf shoes brand searches we track, and Under Armour accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about turf shoes brands, New Balance appeared in two of the five answers and Under Armour in none.
Who do people search for more?
New Balance, about 8 searches for every 1 for Under Armour
Who does AI mention more?
New Balance, mentioned in 2 of 5 answers, Under Armour in 0
Who does AI recommend more?
New Balance, the only one of the two named
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Top turf shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, New Balance was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Under Armour did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Adidas1st
Nike2nd
Mizuno3rd- New Balance4th
Under Armour–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mizuno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Balance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Under Armour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about turf shoes brands
5 answers
Asked ChatGPT
“Which turf shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best turf shoes brands in New Zealand?”
Asked ChatGPT
“What's the best turf shoes brand in New Zealand for artificial grass?”
Searched Google, AI Overview
“best turf shoes”
Searched Google, AI Overview
“turf shoes brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is New Balance or Under Armour more popular in search?
This chart shows how often people search Google for New Balance and Under Armour by name. Each line represents a brand's share of searches for all five turf shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for New Balance, Under Armour. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Under Armour | Mizuno |
|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 30.1% | 27.1% | 4.4% | 1.6% |
| Nov 2025 | 38.4% | 30.8% | 25.5% | 4.2% | 1.2% |
| Dec 2025 | 41.2% | 27.9% | 25.3% | 4.3% | 1.3% |
| Jan 2026 | 40.1% | 26.5% | 27% | 4.3% | 2% |
| Feb 2026 | 37.7% | 29% | 27.1% | 4% | 2.2% |
| Mar 2026 | 36.9% | 31.4% | 26.2% | 3.4% | 2.1% |
| Apr 2026 | 35.1% | 30.2% | 28.4% | 4% | 2.2% |
| May 2026 | 32.7% | 30.8% | 30.9% | 3.6% | 1.9% |
| Jun 2026 | 32.8% | 29.9% | 32.1% | 3.5% | 1.7% |
| Jul 2026 | 34.1% | 31.5% | 28.2% | 4.4% | 1.8% |
| Aug 2026 | 35.2% | 30.1% | 28.9% | 4.1% | 1.7% |
| Sep 2026 | 33.4% | 30.8% | 30.2% | 3.8% | 1.8% |
How has the New Balance and Under Armour comparison changed over the last 12 months?
3 findings
- New Balance was ahead of Under Armour in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, New Balance’s share of searches among turf shoes brands in New Zealand moved from 27.1% to 30.2%, and its estimated monthly branded searches moved from 54.5K to 65.7K.
- Across the 12 months ending September 2026, Under Armour’s share of searches among turf shoes brands in New Zealand moved from 4.4% to 3.8%, and its estimated monthly branded searches moved from 8.8K to 8.4K.
How did search popularity change for New Zealand turf shoes brands in September 2026?
1 change
In September 2026, New Balance gained share of searches among turf shoes brands in New Zealand, from 28.9% to 30.2%.
How are branded searches counted?
25 search terms
Brandwave collects information about searches that people make online using New Balance’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New Balance
11 branded search terms
- new balance
- new balance 1080
- new balance 2002r
- new balance 530
- new balance 550
- new balance 574
- new balance 740
- new balance 9060
- new balance outlets
- newbalance
- newbalance 327
Under Armour
14 branded search terms
- pants under armour
- under armour
- under armour apparel
- under armour caps
- under armour heatgear
- under armour outlet
- under armour sale
- under armour shorts
- under armour slides
- under armour underwear
- under armour westgate
- underarmour
- underarmour compression
- underarmour hovr
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