Brandwave

Nike vs Under Armour:Which is more popular?

In September 2026, Nike had more branded searches than Under Armour among turf shoes brands in New Zealand. Nike had about 72,700 branded searches, while Under Armour had 8,370. Nike made up 33.4% of all turf shoes brand searches we track, and Under Armour accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about turf shoes brands, Nike appeared in all five answers and Under Armour in none.

Among turf shoes brands in New Zealand in September 2026

Who do people search for more?

Nike, about 9 searches for every 1 for Under Armour

Nike 72.7K searchesUnder Armour 8.4K searches

Who does AI mention more?

Nike, mentioned in every answer we collected

Nike in 5 of 5Under Armour in 0 of 5

Who does AI recommend more?

Nike, the only one of the two named

Nike first in 4Under Armour never named

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Top turf shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nike appeared in all five answers. Under Armour did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adidas1st
  2. Nike2nd
  3. Mizuno3rd
  4. New Balance4th
  5. Under Armour–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mizuno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • New Balance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Under Armour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about turf shoes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Nike or Under Armour more popular in search?

This chart shows how often people search Google for Nike and Under Armour by name. Each line represents a brand's share of searches for all five turf shoes brands we track, month by month, from searches in New Zealand.

Nike and Under Armour among turf shoes brands in New Zealand, by month

Share of searches by month for Nike, Under Armour. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalanceUnder ArmourMizuno
Oct 202536.9%30.1%27.1%4.4%1.6%
Nov 202538.4%30.8%25.5%4.2%1.2%
Dec 202541.2%27.9%25.3%4.3%1.3%
Jan 202640.1%26.5%27%4.3%2%
Feb 202637.7%29%27.1%4%2.2%
Mar 202636.9%31.4%26.2%3.4%2.1%
Apr 202635.1%30.2%28.4%4%2.2%
May 202632.7%30.8%30.9%3.6%1.9%
Jun 202632.8%29.9%32.1%3.5%1.7%
Jul 202634.1%31.5%28.2%4.4%1.8%
Aug 202635.2%30.1%28.9%4.1%1.7%
Sep 202633.4%30.8%30.2%3.8%1.8%

How has the Nike and Under Armour comparison changed over the last 12 months?

3 findings
  • Nike was ahead of Under Armour in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nike’s share of searches among turf shoes brands in New Zealand moved from 36.9% to 33.4%, and its estimated monthly branded searches moved from 74.1K to 72.7K.
  • Across the 12 months ending September 2026, Under Armour’s share of searches among turf shoes brands in New Zealand moved from 4.4% to 3.8%, and its estimated monthly branded searches moved from 8.8K to 8.4K.

How did search popularity change for New Zealand turf shoes brands in September 2026?

1 change

  1. In September 2026, Nike lost share of searches among turf shoes brands in New Zealand, from 35.2% to 33.4%.

How are branded searches counted?

27 search terms

Brandwave collects information about searches that people make online using Nike’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nike

13 branded search terms

  • nike
  • nike air max
  • nike airforce
  • nike backpacks
  • nike dunks
  • nike hoodie
  • nike metcons
  • nike pegasus
  • nike pro
  • nike shorts
  • nike shox
  • nike socks
  • nike tn

Under Armour

14 branded search terms

  • pants under armour
  • under armour
  • under armour apparel
  • under armour caps
  • under armour heatgear
  • under armour outlet
  • under armour sale
  • under armour shorts
  • under armour slides
  • under armour underwear
  • under armour westgate
  • underarmour
  • underarmour compression
  • underarmour hovr

How the Brand Demand Index is measured

Other head-to-heads among turf shoes brands

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