Adidas vs Nike:Which is more popular?
In September 2026, Nike had more branded searches than Adidas among turf shoes brands in New Zealand. Nike had about 72,700 branded searches, while Adidas had 67,000. Nike made up 33.4% of all turf shoes brand searches we track, and Adidas accounted for 30.8%. When we asked ChatGPT and Google AI Overviews about turf shoes brands, both Adidas and Nike appeared in all five answers. Adidas was mentioned before Nike in every answer.
Who do people search for more?
Nike, about 9% more searches than Adidas
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Adidas, named ahead of Nike in every answer
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Top turf shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Adidas and Nike showed up in all five answers. Adidas was listed before Nike in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Adidas1st
- Nike2nd
Mizuno3rd
New Balance4th
Under Armour–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mizuno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Balance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Under Armour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about turf shoes brands
5 answers
Asked ChatGPT
“Which turf shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best turf shoes brands in New Zealand?”
Asked ChatGPT
“What's the best turf shoes brand in New Zealand for artificial grass?”
Searched Google, AI Overview
“best turf shoes”
Searched Google, AI Overview
“turf shoes brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Adidas or Nike more popular in search?
This chart shows how often people search Google for Adidas and Nike by name. Each line represents a brand's share of searches for all five turf shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nike, Adidas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Under Armour | Mizuno |
|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 30.1% | 27.1% | 4.4% | 1.6% |
| Nov 2025 | 38.4% | 30.8% | 25.5% | 4.2% | 1.2% |
| Dec 2025 | 41.2% | 27.9% | 25.3% | 4.3% | 1.3% |
| Jan 2026 | 40.1% | 26.5% | 27% | 4.3% | 2% |
| Feb 2026 | 37.7% | 29% | 27.1% | 4% | 2.2% |
| Mar 2026 | 36.9% | 31.4% | 26.2% | 3.4% | 2.1% |
| Apr 2026 | 35.1% | 30.2% | 28.4% | 4% | 2.2% |
| May 2026 | 32.7% | 30.8% | 30.9% | 3.6% | 1.9% |
| Jun 2026 | 32.8% | 29.9% | 32.1% | 3.5% | 1.7% |
| Jul 2026 | 34.1% | 31.5% | 28.2% | 4.4% | 1.8% |
| Aug 2026 | 35.2% | 30.1% | 28.9% | 4.1% | 1.7% |
| Sep 2026 | 33.4% | 30.8% | 30.2% | 3.8% | 1.8% |
How has the Adidas and Nike comparison changed over the last 12 months?
3 findings
- Nike was ahead of Adidas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among turf shoes brands in New Zealand moved from 30.1% to 30.8%, and its estimated monthly branded searches moved from 60.5K to 67K.
- Across the 12 months ending September 2026, Nike’s share of searches among turf shoes brands in New Zealand moved from 36.9% to 33.4%, and its estimated monthly branded searches moved from 74.1K to 72.7K.
How did search popularity change for New Zealand turf shoes brands in September 2026?
2 changes
In September 2026, Adidas gained share of searches among turf shoes brands in New Zealand, from 30.1% to 30.8%.
In September 2026, Nike lost share of searches among turf shoes brands in New Zealand, from 35.2% to 33.4%.
How are branded searches counted?
28 search terms
Brandwave collects information about searches that people make online using Adidas’ and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adidas
15 branded search terms
- adidas
- adidas adizero
- adidas campus
- adidas gazelle
- adidas jacket
- adidas logos
- adidas originals
- adidas outlets
- adidas predator
- adidas samba
- adidas samba og
- adidas slides
- adidas spezial
- adidas superstar
- adidas trackpants
Nike
13 branded search terms
- nike
- nike air max
- nike airforce
- nike backpacks
- nike dunks
- nike hoodie
- nike metcons
- nike pegasus
- nike pro
- nike shorts
- nike shox
- nike socks
- nike tn
Other head-to-heads among turf shoes brands
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