Mizuno vs Under Armour:Which is more popular?
In September 2026, Under Armour had more branded searches than Mizuno among turf shoes brands in New Zealand. Under Armour had about 8,370 branded searches, while Mizuno had 3,890. Under Armour made up 3.8% of all turf shoes brand searches we track, and Mizuno accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about turf shoes brands, Mizuno appeared in three of the five answers and Under Armour in none.
Who do people search for more?
Under Armour, about 2 searches for every 1 for Mizuno
Who does AI mention more?
Mizuno, mentioned in 3 of 5 answers, Under Armour in 0
Who does AI recommend more?
Mizuno, the only one of the two named
Follow Mizuno vs Under Armour and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top turf shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mizuno was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Under Armour did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Adidas1st
Nike2nd- Mizuno3rd
New Balance4th- Under Armour–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mizuno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Balance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Under Armour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about turf shoes brands
5 answers
Asked ChatGPT
“Which turf shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best turf shoes brands in New Zealand?”
Asked ChatGPT
“What's the best turf shoes brand in New Zealand for artificial grass?”
Searched Google, AI Overview
“best turf shoes”
Searched Google, AI Overview
“turf shoes brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Mizuno or Under Armour more popular in search?
This chart shows how often people search Google for Mizuno and Under Armour by name. Each line represents a brand's share of searches for all five turf shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Under Armour, Mizuno. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Under Armour | Mizuno |
|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 30.1% | 27.1% | 4.4% | 1.6% |
| Nov 2025 | 38.4% | 30.8% | 25.5% | 4.2% | 1.2% |
| Dec 2025 | 41.2% | 27.9% | 25.3% | 4.3% | 1.3% |
| Jan 2026 | 40.1% | 26.5% | 27% | 4.3% | 2% |
| Feb 2026 | 37.7% | 29% | 27.1% | 4% | 2.2% |
| Mar 2026 | 36.9% | 31.4% | 26.2% | 3.4% | 2.1% |
| Apr 2026 | 35.1% | 30.2% | 28.4% | 4% | 2.2% |
| May 2026 | 32.7% | 30.8% | 30.9% | 3.6% | 1.9% |
| Jun 2026 | 32.8% | 29.9% | 32.1% | 3.5% | 1.7% |
| Jul 2026 | 34.1% | 31.5% | 28.2% | 4.4% | 1.8% |
| Aug 2026 | 35.2% | 30.1% | 28.9% | 4.1% | 1.7% |
| Sep 2026 | 33.4% | 30.8% | 30.2% | 3.8% | 1.8% |
How has the Mizuno and Under Armour comparison changed over the last 12 months?
3 findings
- Under Armour was ahead of Mizuno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mizuno’s share of searches among turf shoes brands in New Zealand moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 3.2K to 3.9K.
- Across the 12 months ending September 2026, Under Armour’s share of searches among turf shoes brands in New Zealand moved from 4.4% to 3.8%, and its estimated monthly branded searches moved from 8.8K to 8.4K.
How did search popularity change for New Zealand turf shoes brands in September 2026?
1 change
Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026.
How are branded searches counted?
25 search terms
Brandwave collects information about searches that people make online using Mizuno’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mizuno
11 branded search terms
- mizuno
- mizuno alpha
- mizuno inspire
- mizuno irons
- mizuno jp
- mizuno jpx
- mizuno morelia
- mizuno morelia neo
- mizuno putter
- mizuno waves
- mizuno wedges
Under Armour
14 branded search terms
- pants under armour
- under armour
- under armour apparel
- under armour caps
- under armour heatgear
- under armour outlet
- under armour sale
- under armour shorts
- under armour slides
- under armour underwear
- under armour westgate
- underarmour
- underarmour compression
- underarmour hovr
Other head-to-heads among turf shoes brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.