Mizuno vs Nike:Which is more popular?
In September 2026, Nike had more branded searches than Mizuno among turf shoes brands in New Zealand. Nike had about 72,700 branded searches, while Mizuno had 3,890. Nike made up 33.4% of all turf shoes brand searches we track, and Mizuno accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about turf shoes brands, Nike appeared in all five answers and Mizuno in three. Nike was mentioned before Mizuno in every answer.
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Top turf shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nike appeared in all five answers. Mizuno was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nike was listed before Mizuno in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Adidas1st
Nike2nd
Mizuno3rd
New Balance4th
Under Armour–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mizuno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Balance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Under Armour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about turf shoes brands
5 answers
Asked ChatGPT
“Which turf shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best turf shoes brands in New Zealand?”
Asked ChatGPT
“What's the best turf shoes brand in New Zealand for artificial grass?”
Searched Google, AI Overview
“best turf shoes”
Searched Google, AI Overview
“turf shoes brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Mizuno or Nike more popular in search?
This chart shows how often people search Google for Mizuno and Nike by name. Each line represents a brand's share of searches for all five turf shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nike, Mizuno. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Under Armour | Mizuno |
|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 30.1% | 27.1% | 4.4% | 1.6% |
| Nov 2025 | 38.4% | 30.8% | 25.5% | 4.2% | 1.2% |
| Dec 2025 | 41.2% | 27.9% | 25.3% | 4.3% | 1.3% |
| Jan 2026 | 40.1% | 26.5% | 27% | 4.3% | 2% |
| Feb 2026 | 37.7% | 29% | 27.1% | 4% | 2.2% |
| Mar 2026 | 36.9% | 31.4% | 26.2% | 3.4% | 2.1% |
| Apr 2026 | 35.1% | 30.2% | 28.4% | 4% | 2.2% |
| May 2026 | 32.7% | 30.8% | 30.9% | 3.6% | 1.9% |
| Jun 2026 | 32.8% | 29.9% | 32.1% | 3.5% | 1.7% |
| Jul 2026 | 34.1% | 31.5% | 28.2% | 4.4% | 1.8% |
| Aug 2026 | 35.2% | 30.1% | 28.9% | 4.1% | 1.7% |
| Sep 2026 | 33.4% | 30.8% | 30.2% | 3.8% | 1.8% |
How has the Mizuno and Nike comparison changed over the last 12 months?
3 findings
- Nike was ahead of Mizuno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mizuno’s share of searches among turf shoes brands in New Zealand moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 3.2K to 3.9K.
- Across the 12 months ending September 2026, Nike’s share of searches among turf shoes brands in New Zealand moved from 36.9% to 33.4%, and its estimated monthly branded searches moved from 74.1K to 72.7K.
How did search popularity change for New Zealand turf shoes brands in September 2026?
2 changes
In September 2026, Nike lost share of searches among turf shoes brands in New Zealand, from 35.2% to 33.4%.
Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026.
How are branded searches counted?
24 search terms
Brandwave collects information about searches that people make online using Mizuno’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mizuno
11 branded search terms
- mizuno
- mizuno alpha
- mizuno inspire
- mizuno irons
- mizuno jp
- mizuno jpx
- mizuno morelia
- mizuno morelia neo
- mizuno putter
- mizuno waves
- mizuno wedges
Nike
13 branded search terms
- nike
- nike air max
- nike airforce
- nike backpacks
- nike dunks
- nike hoodie
- nike metcons
- nike pegasus
- nike pro
- nike shorts
- nike shox
- nike socks
- nike tn
Other head-to-heads among turf shoes brands
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