Brandwave

How popular isNike?

In September 2026, people searched for Nike by name about 92,400 times in New Zealand, about the same as the previous year. These searches made up 23.1% of all New Zealand sneaker brand searches, placing Nike first out of ten brands. When we asked both ChatGPT and Google AI Overviews about sneaker brands, Nike appeared in two of the three answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

Nike is the most searched of 10 competitors and the fourth most recommended in AI answers.

  1. NikeShare of searches 23.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  2. AdidasShare of searches 19.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. New BalanceShare of searches 19.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. ASICSShare of searches 13.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. PumaShare of searches 8.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 7th

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Top sneaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Nike was mentioned in two out of three: in two of the three ChatGPT answers. Nike is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. New Balance1st
  2. ASICS2nd
  3. Adidas3rd
  4. Nike4th
  5. Converse5th
  6. Skechers6th
  7. Puma7th
  8. Vans8th
  9. Allbirds9th
  10. Reebok–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adidas3 of 3Named in 3 of 3 ChatGPT answers
  • New Balance3 of 3Named in 3 of 3 ChatGPT answers
  • ASICS3 of 3Named in 3 of 3 ChatGPT answers
  • Nike2 of 3Named in 2 of 3 ChatGPT answers
  • Skechers2 of 3Named in 2 of 3 ChatGPT answers
  • Puma1 of 3Named in 1 of 3 ChatGPT answers
  • Converse1 of 3Named in 1 of 3 ChatGPT answers
  • Allbirds1 of 3Named in 1 of 3 ChatGPT answers
  • Vans1 of 3Named in 1 of 3 ChatGPT answers
  • Reebok0 of 3Named in 0 of 3 ChatGPT answers

See every answer about sneaker brands

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which sneaker brands compete with Nike?

Nike against sneaker brands in New Zealand, by month

Share of searches by month for Nike, Adidas, New Balance, ASICS, Puma, Skechers, Converse, Reebok. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalanceASICSPumaSkechersConverseReebokAllbirdsVans
Oct 202525.7%19.8%17.5%11.7%7.7%8.5%4.4%2.2%1.9%0.64%
Nov 202526.8%20.4%16.7%10.8%6.8%9.3%4%1.9%2.7%0.51%
Dec 202528.9%18.8%16.9%10.1%8.7%8.4%4.1%1.9%1.6%0.55%
Jan 202627.6%17.4%17.3%13.9%7.4%8.2%3.6%2.2%1.9%0.58%
Feb 202625.7%18.5%17.2%15.2%7%7.9%3.9%2%2.1%0.57%
Mar 202624.7%19.7%16.6%12.7%7.3%7.7%3.8%2%4.9%0.48%
Apr 202622.2%18.1%16.5%12%7%7.4%3.7%1.8%10.7%0.49%
May 202623.2%20.9%20.3%12.4%7%7.5%3.8%1.9%2.4%0.59%
Jun 202622.4%19.5%21.3%11.6%9.9%7%3.5%1.9%2.3%0.56%
Jul 202623.9%20.5%18.9%12.9%9.4%6.4%3.7%2.1%1.7%0.61%
Aug 202624.9%19.9%18.4%13.2%8.3%7.3%3.7%2%1.6%0.69%
Sep 202623.1%19.6%19.5%13.1%8.3%7.3%5.1%2.1%1.4%0.67%

  1. 1.Nike

    23.1%

    Held 1st. 92.4K estimated branded searches, -8% vs prior month. Share -1.8 points.

  2. 2.Adidas

    19.6%

    Held 2nd. 78.3K estimated branded searches, -2.4% vs prior month. Share -0.3 points.

  3. 3.New Balance

    19.5%

    Held 3rd. 78K estimated branded searches, +4.8% vs prior month. Share +1.1 points.

  4. 4.ASICS

    13.1%

    Held 4th. 52.4K estimated branded searches, -1.5% vs prior month. Share -0.1 points.

  5. 5.Puma

    8.3%

    Held 5th. 33.1K estimated branded searches, -1.6% vs prior month. Share -0.1 points.

  6. 6.Skechers

    7.3%

    Held 6th. 29.2K estimated branded searches, -1.4% vs prior month. Share 0 points.

  7. 7.Converse

    5.1%

    Held 7th. 20.3K estimated branded searches, +35.9% vs prior month. Share +1.4 points.

  8. 8.Reebok

    2.1%

    Held 8th. 8.2K estimated branded searches, +1.6% vs prior month. Share +0.1 points.

  9. 9.Allbirds

    1.4%

    Held 9th. 5.5K estimated branded searches, -16.2% vs prior month. Share -0.2 points.

  10. 10.Vans

    0.67%

    Held 10th. 2.7K estimated branded searches, -3.2% vs prior month. Share 0 points.

Compare popularity between Nike and its closest rivals

Every comparison with Nike

24 comparisons

How has branded search demand for Nike changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nike in New Zealand held steady, from 90.1K to 92.4K.
  • Across the 12 months ending September 2026, Nike’s share of searches among sneaker brands in New Zealand decreased from 25.7% to 23.1%.
  • Across the 12 months ending September 2026, Nike’s share of searches among sneaker brands in New Zealand peaked at 28.9% in December 2025 and was lowest at 22.2% in April 2026.

How did search popularity change for New Zealand sneaker brands in September 2026?

6 changes

  1. In September 2026, Converse gained share of searches among sneaker brands in New Zealand, from 3.7% to 5.1%.

  2. In September 2026, New Balance gained share of searches among sneaker brands in New Zealand, from 18.4% to 19.5%.

  3. In September 2026, Nike lost share of searches among sneaker brands in New Zealand, from 24.9% to 23.1%.

  4. Puma’s share of searches among sneaker brands in New Zealand has lost ground for 3 months in a row, from 9.9% to 8.3% in September 2026.

  5. Allbirds’ share of searches among sneaker brands in New Zealand has lost ground for 3 months in a row, from 2.3% to 1.4% in September 2026.

  6. Estimated monthly branded searches for ASICS in New Zealand rose 27.6% over 12 measured months, from 41.1K to 52.4K in September 2026.

How are Nike’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nike
  • nike air max
  • nike airforce
  • nike backpacks
  • nike dunks
  • nike hoodie
  • nike metcons
  • nike pegasus
  • nike pro
  • nike running shoes
  • nike shoes
  • nike shorts
  • nike shox
  • nike sneakers
  • nike socks
  • nike tn

Do you work for Nike? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nike compete?

Nike is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands1st of 1023.1%Shown above
Casual shoes brands1st of 723.8%Show ranking
Rugby cleats brands1st of 628.2%Show ranking
Football boot brands1st of 629.5%Show ranking
Basketball shoe brands1st of 630%Show ranking
Skate shoes brands1st of 730.7%Show ranking
Sports bra brands2nd of 731.9%Show ranking
Turf shoes brands1st of 533.4%Show ranking
Football cleats brands1st of 434%Show ranking
Indoor soccer shoes brands1st of 542.2%Show ranking
Soccer boots brands1st of 442.2%Show ranking
Football brands1st of 543.2%Show ranking
Golf shoe brands1st of 543.2%Show ranking
Creator with pink hair and a pink jacket

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