Allbirds vs Nike:Which is more popular by branded search in New Zealand?
In August 2026, Nike had more branded searches than Allbirds among sneaker brands in New Zealand. Nike was estimated to have 129K branded searches compared to Allbirds’ 8.8K, and held a 23.3% Share of Search versus Allbirds’ 1.6%.
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Which is more popular in search, Allbirds or Nike?
Compare the sneaker brands New Zealanders buy for everyday wear and sport. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nike, Allbirds. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | ASICS | Skechers | Puma | Converse | Reebok | Vans | Allbirds |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 19.5% | 15.2% | 11.9% | 11.4% | 7.9% | 4.8% | 2.3% | 1.9% | 1.9% |
| Nov 2025 | 24.1% | 20.3% | 14.2% | 10.9% | 12.6% | 7% | 4.3% | 2.1% | 1.7% | 2.8% |
| Dec 2025 | 26.3% | 18.7% | 14.5% | 10.7% | 11.3% | 8.6% | 4.6% | 2.1% | 1.6% | 1.6% |
| Jan 2026 | 25.3% | 16.9% | 15.4% | 14.1% | 11.1% | 7.3% | 4.2% | 2.4% | 1.6% | 1.8% |
| Feb 2026 | 23.2% | 18.4% | 15.5% | 15.5% | 10.6% | 7% | 4.1% | 2.2% | 1.5% | 2% |
| Mar 2026 | 22.5% | 19.5% | 14.8% | 13.2% | 10.4% | 7.3% | 4.1% | 2.2% | 1.5% | 4.6% |
| Apr 2026 | 21% | 18.2% | 14.6% | 12.3% | 10.2% | 7.1% | 4% | 2% | 1.5% | 9.1% |
| May 2026 | 21.6% | 21.1% | 17.2% | 12.8% | 10.1% | 7% | 4.2% | 2.2% | 1.5% | 2.4% |
| Jun 2026 | 21.3% | 19.3% | 18.3% | 11.8% | 8.9% | 10.4% | 4% | 2.2% | 1.5% | 2.3% |
| Jul 2026 | 22.8% | 20.2% | 16.3% | 13% | 8.7% | 9.2% | 4.1% | 2.3% | 1.5% | 1.9% |
| Aug 2026 | 23.3% | 19.4% | 15.9% | 13.2% | 10% | 8.1% | 4.3% | 2.3% | 1.8% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Allbirds and Nike comparison changed over the last 12 months?
3 findings
- Nike was ahead of Allbirds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Allbirds’ estimated Share of Search among sneaker brands in New Zealand moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 9.6K to 8.8K.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among sneaker brands in New Zealand moved from 23.2% to 23.3%, and its estimated monthly branded searches moved from 114K to 129K.
How did search popularity change for New Zealand sneaker brands in August 2026?
2 changes
In August 2026, Nike gained estimated Share of Search among sneaker brands in New Zealand, from 22.8% to 23.3%.
Allbirds’ estimated Share of Search among sneaker brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Allbirds’ and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allbirds
20 branded search terms
- allbirds
- allbirds au
- allbirds britomart
- allbirds co nz
- allbirds mens shoes
- allbirds near me
- allbirds new zealand
- allbirds nz
- allbirds online
- allbirds sale
- allbirds shoes
- allbirds shop
- allbirds slipper
- allbirds tim brown
- allbirds tree dashers 2
- allbirds tree runners
- allbirds usa
- allbirds wool runners
- return allbirds
- womens allbirds shoes
Nike
25 branded search terms
- nike
- nike air force 1
- nike air max
- nike air max 95
- nike airforce
- nike airmax 90
- nike backpacks
- nike com
- nike dunks
- nike hoodie
- nike metcons
- nike near me
- nike nz
- nike online
- nike p 6000
- nike p6000
- nike pegasus
- nike pro
- nike running shoes
- nike shoes
- nike shorts
- nike shox
- nike sneakers
- nike socks
- nike tn
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.