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Rugby gear brands in New Zealand:Which brands are most popular in search?

In August 2026, Canterbury was the most searched among rugby gear brands in New Zealand, with an estimated 53K branded searches and 95.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Canterbury95.6%
  2. Gilbert2.3%
  3. Steeden1.9%
  4. BLK0.14%
  5. Kooga0.05%

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Share of SearchLeaderboard

Compare the rugby ball, boot and kit brands New Zealand players and clubs buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rugby gear brands in New Zealand, by month

Share of Search by month for Canterbury, Gilbert. The figures are in the table below the chart.

View monthly share of search table
MonthCanterburyGilbertSteedenBLKKooga
Oct 202595%2%2.6%0.24%0.09%
Nov 202586.3%6%6.6%0.97%0.15%
Dec 202587.2%5.2%6.3%0.95%0.28%
Jan 202690.3%5.1%3.2%1.2%0.23%
Feb 202682.9%10.6%5.3%1%0.18%
Mar 202682%11.2%5.5%1.1%0.21%
Apr 202690.1%4.6%4.4%0.76%0.16%
May 202690%6.2%3.5%0.3%0.11%
Jun 202686%10%3.6%0.31%0.07%
Jul 202690.1%6.4%3.1%0.4%0.03%
Aug 202695.6%2.3%1.9%0.14%0.05%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Canterbury

    95.6%

    held 1st · 53K estimated branded searches · +94.9% vs prior month · +5.5 points

  2. 2.Gilbert

    2.3%

    held 2nd · 1.3K estimated branded searches · -33.7% vs prior month · -4.1 points

  3. 3.Steeden

    1.9%

    held 3rd · 1.1K estimated branded searches · +13.8% vs prior month · -1.2 points

  4. 4.BLK

    0.14%

    held 4th · 80 estimated branded searches · -33.3% vs prior month · -0.3 points

  5. 5.Kooga

    0.05%

    held 5th · 30 estimated branded searches · +200% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among rugby gear brands in New Zealand?

In August 2026, Canterbury was the most searched among rugby gear brands in New Zealand, with an estimated 53K branded searches and 95.6% estimated Share of Search within this set. Gilbert is in 2nd place, 93.3 percentage points behind at 2.3% Share of Search.

New Zealand rugby gear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Canterbury95% → 95.6%95.6%Aug 202682%Mar 20261st
Gilbert2% → 2.3%11.2%Mar 20262%Oct 20253rd → 2nd
Steeden2.6% → 1.9%6.6%Nov 20251.9%Aug 20262nd → 3rd
BLK0.24% → 0.14%1.2%Jan 20260.14%Aug 20264th
Kooga0.09% → 0.05%0.28%Dec 20250.03%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby gear brands in New Zealand increased from 95% to 95.6%.
  • Across the 11 months ending August 2026, Steeden’s estimated Share of Search among rugby gear brands in New Zealand decreased from 2.6% to 1.9%.
  • Across the 11 months ending August 2026, Canterbury’s estimated Share of Search among rugby gear brands in New Zealand peaked at 95.6% in August 2026 and was lowest at 82% in March 2026.
  • Across the 11 months ending August 2026, Gilbert’s estimated Share of Search among rugby gear brands in New Zealand peaked at 11.2% in March 2026 and was lowest at 2% in October 2025.
  • Across the 11 months ending August 2026, Steeden’s estimated Share of Search among rugby gear brands in New Zealand peaked at 6.6% in November 2025 and was lowest at 1.9% in August 2026.
  • Across the 11 months ending August 2026, BLK’s estimated Share of Search among rugby gear brands in New Zealand peaked at 1.2% in January 2026 and was lowest at 0.14% in August 2026.
  • Across the 11 months ending August 2026, Gilbert rose from 3rd to 2nd among rugby gear brands in New Zealand.
  • Across the 11 months ending August 2026, Steeden fell from 2nd to 3rd among rugby gear brands in New Zealand.
  • Across the 11 months ending August 2026, BLK and Kooga held steady: their estimated Share of Search among rugby gear brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand rugby gear brands in August 2026?

  1. In August 2026, Canterbury gained estimated Share of Search among rugby gear brands in New Zealand, from 90.1% to 95.6%.

  2. In August 2026, Gilbert lost estimated Share of Search among rugby gear brands in New Zealand, from 6.4% to 2.3%.

  3. In August 2026, Steeden lost estimated Share of Search among rugby gear brands in New Zealand, from 3.1% to 1.9%.

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