Brandwave

How popular isSteeden in search?

In August 2026, there were an estimated 1.1K branded searches for Steeden in New Zealand which is up 20.2% over the last 11 months. Steeden holds 1.9% estimated Share of Search among New Zealand rugby gear brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Canterbury95.6%
  2. Gilbert2.3%
  3. Steeden1.9%
  4. BLK0.14%
  5. Kooga0.05%
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Which rugby gear brands compete with Steeden?

Steeden against rugby gear brands in New Zealand, by month

Share of Search by month for Canterbury, Gilbert, Steeden. The figures are in the table below the chart.

View monthly share of search table
MonthCanterburyGilbertSteedenBLKKooga
Oct 202595%2%2.6%0.24%0.09%
Nov 202586.3%6%6.6%0.97%0.15%
Dec 202587.2%5.2%6.3%0.95%0.28%
Jan 202690.3%5.1%3.2%1.2%0.23%
Feb 202682.9%10.6%5.3%1%0.18%
Mar 202682%11.2%5.5%1.1%0.21%
Apr 202690.1%4.6%4.4%0.76%0.16%
May 202690%6.2%3.5%0.3%0.11%
Jun 202686%10%3.6%0.31%0.07%
Jul 202690.1%6.4%3.1%0.4%0.03%
Aug 202695.6%2.3%1.9%0.14%0.05%
Sep 2026—————

  1. 1.Canterbury

    95.6%

    held 1st · 53K estimated branded searches · +94.9% vs prior month · +5.5 points

  2. 2.Gilbert

    2.3%

    held 2nd · 1.3K estimated branded searches · -33.7% vs prior month · -4.1 points

  3. 3.Steeden

    1.9%

    held 3rd · 1.1K estimated branded searches · +13.8% vs prior month · -1.2 points

  4. 4.BLK

    0.14%

    held 4th · 80 estimated branded searches · -33.3% vs prior month · -0.3 points

  5. 5.Kooga

    0.05%

    held 5th · 30 estimated branded searches · +200% vs prior month · 0 points

Compare search popularity between Steeden and its closest rivals

How has branded search demand for Steeden changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Steeden in New Zealand rose from 890 to 1.1K.
  • Across the 11 months ending August 2026, Steeden’s estimated Share of Search among rugby gear brands in New Zealand decreased from 2.6% to 1.9%.
  • Across the 11 months ending August 2026, Steeden’s estimated Share of Search among rugby gear brands in New Zealand peaked at 6.6% in November 2025 and was lowest at 1.9% in August 2026.
  • Across the 11 months ending August 2026, Steeden fell from 2nd to 3rd among rugby gear brands in New Zealand.

How did search popularity change for New Zealand rugby gear brands in August 2026?

  1. In August 2026, Canterbury gained estimated Share of Search among rugby gear brands in New Zealand, from 90.1% to 95.6%.

  2. In August 2026, Gilbert lost estimated Share of Search among rugby gear brands in New Zealand, from 6.4% to 2.3%.

  3. In August 2026, Steeden lost estimated Share of Search among rugby gear brands in New Zealand, from 3.1% to 1.9%.

How is Steeden measured?

Brandwave collects information about searches that people make online using Steeden’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • rugby ball steeden
  • steeden
  • steeden ball
  • steeden nrl ball
  • steeden rugby
  • steeden rugby league balls

Do you work for Steeden? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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