Kooga vs Steeden:Which is more popular by branded search in New Zealand?
In August 2026, Steeden had more branded searches than Kooga among rugby gear brands in New Zealand. Steeden was estimated to have 1.1K branded searches compared to Kooga’s 30, and held a 1.9% Share of Search versus Kooga’s 0.05%.
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Which is more popular in search, Kooga or Steeden?
Compare the rugby ball, boot and kit brands New Zealand players and clubs buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Steeden, Kooga. The figures are in the table below the chart.
View monthly share of search table
| Month | Canterbury | Gilbert | Steeden | BLK | Kooga |
|---|---|---|---|---|---|
| Oct 2025 | 95% | 2% | 2.6% | 0.24% | 0.09% |
| Nov 2025 | 86.3% | 6% | 6.6% | 0.97% | 0.15% |
| Dec 2025 | 87.2% | 5.2% | 6.3% | 0.95% | 0.28% |
| Jan 2026 | 90.3% | 5.1% | 3.2% | 1.2% | 0.23% |
| Feb 2026 | 82.9% | 10.6% | 5.3% | 1% | 0.18% |
| Mar 2026 | 82% | 11.2% | 5.5% | 1.1% | 0.21% |
| Apr 2026 | 90.1% | 4.6% | 4.4% | 0.76% | 0.16% |
| May 2026 | 90% | 6.2% | 3.5% | 0.3% | 0.11% |
| Jun 2026 | 86% | 10% | 3.6% | 0.31% | 0.07% |
| Jul 2026 | 90.1% | 6.4% | 3.1% | 0.4% | 0.03% |
| Aug 2026 | 95.6% | 2.3% | 1.9% | 0.14% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the Kooga and Steeden comparison changed over the last 12 months?
3 findings
- Steeden was ahead of Kooga in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kooga’s estimated Share of Search among rugby gear brands in New Zealand moved from 0.09% to 0.05%, and its estimated monthly branded searches held steady at 30.
- Across the 11 months ending August 2026, Steeden’s estimated Share of Search among rugby gear brands in New Zealand moved from 2.6% to 1.9%, and its estimated monthly branded searches moved from 890 to 1.1K.
How did search popularity change for New Zealand rugby gear brands in August 2026?
1 change
In August 2026, Steeden lost estimated Share of Search among rugby gear brands in New Zealand, from 3.1% to 1.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Kooga’s and Steeden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.