How popular isKooga in search?
In August 2026, there were an estimated 30 branded searches for Kooga in New Zealand which held steady over the last 11 months. Kooga holds 0.05% estimated Share of Search among New Zealand rugby gear brands and is ranked 5th of 5 competitors for search popularity.
- Canterbury95.6%
Gilbert2.3%
Steeden1.9%
BLK0.14%- Kooga0.05%
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Which rugby gear brands compete with Kooga?
Share of Search by month for Canterbury, Gilbert, Kooga. The figures are in the table below the chart.
View monthly share of search table
| Month | Canterbury | Gilbert | Steeden | BLK | Kooga |
|---|---|---|---|---|---|
| Oct 2025 | 95% | 2% | 2.6% | 0.24% | 0.09% |
| Nov 2025 | 86.3% | 6% | 6.6% | 0.97% | 0.15% |
| Dec 2025 | 87.2% | 5.2% | 6.3% | 0.95% | 0.28% |
| Jan 2026 | 90.3% | 5.1% | 3.2% | 1.2% | 0.23% |
| Feb 2026 | 82.9% | 10.6% | 5.3% | 1% | 0.18% |
| Mar 2026 | 82% | 11.2% | 5.5% | 1.1% | 0.21% |
| Apr 2026 | 90.1% | 4.6% | 4.4% | 0.76% | 0.16% |
| May 2026 | 90% | 6.2% | 3.5% | 0.3% | 0.11% |
| Jun 2026 | 86% | 10% | 3.6% | 0.31% | 0.07% |
| Jul 2026 | 90.1% | 6.4% | 3.1% | 0.4% | 0.03% |
| Aug 2026 | 95.6% | 2.3% | 1.9% | 0.14% | 0.05% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95.6% | 53K | +94.9% | +5.5 points | |
| 2, held 2nd | 2.3% | 1.3K | -33.7% | -4.1 points | |
| 3, held 3rd | 1.9% | 1.1K | +13.8% | -1.2 points | |
| 4, held 4th | 0.14% | 80 | -33.3% | -0.3 points | |
| 5, held 5th | 0.05% | 30 | +200% | 0 points |
95.6%
held 1st · 53K estimated branded searches · +94.9% vs prior month · +5.5 points
2.
Gilbert2.3%
held 2nd · 1.3K estimated branded searches · -33.7% vs prior month · -4.1 points
3.
Steeden1.9%
held 3rd · 1.1K estimated branded searches · +13.8% vs prior month · -1.2 points
4.
BLK0.14%
held 4th · 80 estimated branded searches · -33.3% vs prior month · -0.3 points
5.Kooga
0.05%
held 5th · 30 estimated branded searches · +200% vs prior month · 0 points
Compare search popularity between Kooga and its closest rivals
How has branded search demand for Kooga changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kooga in New Zealand held steady at 30.
- Across the 11 months ending August 2026, Kooga’s estimated Share of Search among rugby gear brands in New Zealand held steady, from 0.09% to 0.05%.
How did search popularity change for New Zealand rugby gear brands in August 2026?
3 changes
In August 2026, Canterbury gained estimated Share of Search among rugby gear brands in New Zealand, from 90.1% to 95.6%.
In August 2026, Gilbert lost estimated Share of Search among rugby gear brands in New Zealand, from 6.4% to 2.3%.
In August 2026, Steeden lost estimated Share of Search among rugby gear brands in New Zealand, from 3.1% to 1.9%.
How is Kooga measured?
Brandwave collects information about searches that people make online using Kooga’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- kooga rugby
- kooga rugby ball
- kooga rugby boots
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