Brandwave

How popular isBLK in search?

In August 2026, there were an estimated 80 branded searches for BLK in New Zealand which held steady over the last 11 months. BLK holds 0.14% estimated Share of Search among New Zealand rugby gear brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Canterbury95.6%
  2. Gilbert2.3%
  3. Steeden1.9%
  4. BLK0.14%
  5. Kooga0.05%
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Which rugby gear brands compete with BLK?

BLK against rugby gear brands in New Zealand, by month

Share of Search by month for Canterbury, Gilbert, BLK. The figures are in the table below the chart.

View monthly share of search table
MonthCanterburyGilbertSteedenBLKKooga
Oct 202595%2%2.6%0.24%0.09%
Nov 202586.3%6%6.6%0.97%0.15%
Dec 202587.2%5.2%6.3%0.95%0.28%
Jan 202690.3%5.1%3.2%1.2%0.23%
Feb 202682.9%10.6%5.3%1%0.18%
Mar 202682%11.2%5.5%1.1%0.21%
Apr 202690.1%4.6%4.4%0.76%0.16%
May 202690%6.2%3.5%0.3%0.11%
Jun 202686%10%3.6%0.31%0.07%
Jul 202690.1%6.4%3.1%0.4%0.03%
Aug 202695.6%2.3%1.9%0.14%0.05%
Sep 2026—————

  1. 1.Canterbury

    95.6%

    held 1st · 53K estimated branded searches · +94.9% vs prior month · +5.5 points

  2. 2.Gilbert

    2.3%

    held 2nd · 1.3K estimated branded searches · -33.7% vs prior month · -4.1 points

  3. 3.Steeden

    1.9%

    held 3rd · 1.1K estimated branded searches · +13.8% vs prior month · -1.2 points

  4. 4.BLK

    0.14%

    held 4th · 80 estimated branded searches · -33.3% vs prior month · -0.3 points

  5. 5.Kooga

    0.05%

    held 5th · 30 estimated branded searches · +200% vs prior month · 0 points

Compare search popularity between BLK and its closest rivals

How has branded search demand for BLK changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BLK in New Zealand held steady at 80.
  • Across the 11 months ending August 2026, BLK’s estimated Share of Search among rugby gear brands in New Zealand peaked at 1.2% in January 2026 and was lowest at 0.14% in August 2026.

How did search popularity change for New Zealand rugby gear brands in August 2026?

  1. In August 2026, Canterbury gained estimated Share of Search among rugby gear brands in New Zealand, from 90.1% to 95.6%.

  2. In August 2026, Gilbert lost estimated Share of Search among rugby gear brands in New Zealand, from 6.4% to 2.3%.

  3. In August 2026, Steeden lost estimated Share of Search among rugby gear brands in New Zealand, from 3.1% to 1.9%.

How is BLK measured?

Brandwave collects information about searches that people make online using BLK’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • blk rugby
  • blk rugby boots
  • blk rugby jersey
  • blk sport

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How the Brand Demand Index is measured

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