Gilbert vs Steeden:Which is more popular by branded search in New Zealand?
In August 2026, Gilbert had more branded searches than Steeden among rugby gear brands in New Zealand. Gilbert was estimated to have 1.3K branded searches compared to Steeden’s 1.1K, and held a 2.3% Share of Search versus Steeden’s 1.9%.
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Which is more popular in search, Gilbert or Steeden?
Compare the rugby ball, boot and kit brands New Zealand players and clubs buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gilbert, Steeden. The figures are in the table below the chart.
View monthly share of search table
| Month | Canterbury | Gilbert | Steeden | BLK | Kooga |
|---|---|---|---|---|---|
| Oct 2025 | 95% | 2% | 2.6% | 0.24% | 0.09% |
| Nov 2025 | 86.3% | 6% | 6.6% | 0.97% | 0.15% |
| Dec 2025 | 87.2% | 5.2% | 6.3% | 0.95% | 0.28% |
| Jan 2026 | 90.3% | 5.1% | 3.2% | 1.2% | 0.23% |
| Feb 2026 | 82.9% | 10.6% | 5.3% | 1% | 0.18% |
| Mar 2026 | 82% | 11.2% | 5.5% | 1.1% | 0.21% |
| Apr 2026 | 90.1% | 4.6% | 4.4% | 0.76% | 0.16% |
| May 2026 | 90% | 6.2% | 3.5% | 0.3% | 0.11% |
| Jun 2026 | 86% | 10% | 3.6% | 0.31% | 0.07% |
| Jul 2026 | 90.1% | 6.4% | 3.1% | 0.4% | 0.03% |
| Aug 2026 | 95.6% | 2.3% | 1.9% | 0.14% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the Gilbert and Steeden comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Gilbert took it in January 2026.
- Across the 11 months ending August 2026, Gilbert’s estimated Share of Search among rugby gear brands in New Zealand moved from 2% to 2.3%, and its estimated monthly branded searches moved from 690 to 1.3K.
- Across the 11 months ending August 2026, Steeden’s estimated Share of Search among rugby gear brands in New Zealand moved from 2.6% to 1.9%, and its estimated monthly branded searches moved from 890 to 1.1K.
How did search popularity change for New Zealand rugby gear brands in August 2026?
2 changes
In August 2026, Gilbert lost estimated Share of Search among rugby gear brands in New Zealand, from 6.4% to 2.3%.
In August 2026, Steeden lost estimated Share of Search among rugby gear brands in New Zealand, from 3.1% to 1.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Gilbert’s and Steeden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gilbert
8 branded search terms
- gilbert barbarian rugby ball
- gilbert g tr4000 rugby training ball
- gilbert rugby
- gilbert rugby ball
- gilbert rugby ball size 4
- gilbert rugby ball size 5
- gilbert rugby boots
- gilbert rugby jersey
Steeden
6 branded search terms
- rugby ball steeden
- steeden
- steeden ball
- steeden nrl ball
- steeden rugby
- steeden rugby league balls
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.